The future of design is a broad and slippery subject, one examined number of designers and critics at the recent Alvar Aalto Design Seminar in Jyväskylä, Finland.
“With a distinct focus on product and furniture design – as befitting to the festival’s namesake, Finnish architect, Artek-founder and furniture designer Aalto – it’s interesting to see that the overarching conclusion is that design is moving away from creating ‘stuff’, to creating solutions. […]
Stephen Burks, industrial designer and founder of studio Readymade Projects, draws a definite distinction between the 20th and 21st Century attitudes to objects and design, and as such, the emerging new role of the designer.
In the 21st Century, says Burks, the designer’s role is as collaborator and conduit – as ‘stuff’ becomes less important to people the designer is increasingly someone who finds solutions to problems with less tangible end results than someone who creates physical things.”
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The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]
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One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]