“Here is where the world of communication and the world of computing starts to merge in intent. Systems are to be used. Products are to be experienced. Users and consumers are the rulers. Technology, if it has to gain acceptance and become successful, needs to provide a great user experience. No longer is it sufficient to be effective, it must be proved first as a delightful, worthwhile experience that will turn users into proponents. Remember how Mac users praise their possession as if they hold stock in the company! Lovemarks that the Saatchi’s often speak of cannot be created solely by the proclamation of the advertiser’s intent, but gets translated into experiences at the user/consumer level. User Experience (UX) goes much beyond creating aesthetically pleasing User Interfaces (UI). To give an advertising parallel, UI is the layout of the ad or the edit of the commercial, whereas UX Design is the intent, the greater scheme of things, the advertising strategy that ensures desired response.”
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]
Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015
As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]
A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]
Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]