10 March 2007

Jan Chipchase of Nokia on delegating positive experiences

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The art of delegation
Jan Chipchase, a user anthropologist at Nokia, thinks that at some point we may well be able to delegate entertainment experiences to other people, to be enjoyed at your leisure at a later time and date.

“Experience shifting raises all sorts of interesting questions about empathic design, where from an physiological-emotional perspective experience designers will literally be able put themselves in someone else’s shoes.

What are the characteristics of the people whose experiences will define, well, the essence of the experience we wish to design for, to communicate? It can be anything from designing an out of the box experience to learning, knowing what it feels like to walk in a Sao Paulo subway station, the touch of a razor from a Chinese back street barber, and yes, will encompass sexual encounters.

In this world DRM boils down to removing experiences from human memory and the inevitable badly written DRM leaves its host as a vegetable.

A new profession will arise – people whose job it is to experience stuff, and who will be judged on their ability to capture the subtleties of any difference process, task or context. With a distinction between raw experiences and those enhanced though stimulants, or post production.”

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