25 August 2007

Jan Chipchase of Nokia on the challenges of human-centred design

Be the first to share

A Path, Adapted
Jan Chipchase, principal researcher at Nokia Design, recently gave a talk at User Experience Week 2007, an event organised by Adaptive Path. His summary:

That as human centered design practitioners we talk about, well, putting humans at the center of the design process. Which is all fine and dandy except that in the context of designing our ubiquitiously connected and oh-so-smart future this roughly equates to understanding the sum of all human experiences, which is clearly impossible. The joy of aiming high and failing. Or not?

That the path to a good project can start with the simplest of questions. Who are you? How can you prove it? What do you carry? Why did you do that thing you did?

That the deep pockets of a corporate research lab/design studio and buy-in from upper management make for a well resourced project, but that ultimately all it takes to get started is an inquisitive mind and a bit of positive attitude. Point in case? – the years of illiteracy research which I’ve written about previously and which is ongoing in the research lab started out as a three week scoping project with no travel budget, relied on the voluntary assistance of a friendly India based subcontractor who gave up her weekend to collect data on our behalf. The resulting report showed sufficient promise to warrant further (better resourced) investigation. And the subcontractor? Ah, she earned her place on the team in studies from Cairo to Tehran, most recently in Dharavi, Mumbai. Looking for experience? Willing to work for peanuts? Of course you are.

And that you’d be surprised at the internal credibility that comes from external reporting of the design research. By this I don’t mean peer reviewed navel gazing or at the other extreme, lite fluff pieces. But simply that when your research is what they see when they open their favourite press, in their mind’s eye you’ve arrived. For now at least a virtuous circle.”

Download presentation (PowerPoint, 4.3 mb, slides)

Be the first to share
30 April 2016
Security versus UX
Gwendolyn Betts explores how to reconcile one of the biggest challenges in interface design: security versus user experience. Betts writes that it is not uncommon for security measures to be tacked on at the end as …
21 April 2016
The product design of IoT
As more and more ‘Internet of Things’ products come into the market, most, if not all will come with significant challenges. The key to overcoming any obstacles, writes Joe Johnston, VP Experience Innovation for Universal …
14 April 2016
Anthropology is not only undersold, it’s misunderstood
Dr. John Sherry, Director of Business Innovation Research at Intel, says in an long profile on Epicpeople that anthropology is not only undersold, but also misunderstood: People too often talk about ethnography as a tool for …
8 April 2016
Markus Giesler on customer experience design
At Experientia, we live the mantra that experience design is always contextual experience design. Understanding and designing for people within a culture, a context and how people evolve and change within these, is at the …
8 April 2016
Welcome to the ‘unstore’ of the future: retailers go experiential
As technology enables ad blocking online and ad skipping on TV, marketers are increasingly searching for ways to better engage consumers in person, Adrianne Pasquarelli explains. As consumers get more comfortable with e-commerce, marketers are …
8 April 2016
On the need for ethnography in user experience design
Michael Thomas of Ford Motor Company argues in a thoughtful personal piece that User Experience design is greatly enhanced by establishing classical ethnographic methods as foundational for defining the domain of design intervention. How can UX …
2 April 2016
A selection of Interaction 16 videos
In this post we highlight a number of Interaction 16 conference videos especially relevant to the Putting People First readers. They are grouped thematically. Algorithm-inspired design Crowds, algorithms and computations: The new materials of design - Matthew …
1 April 2016
Financial Times: the inflation enigma requires ethnographic analysis
Gillian Tett is the Financial Times' US Managing Editor, a very frequent writer, and an anthropologist. Her column this week unconventionally argues for on-the-ground ethnographic research on people's expectations on inflation: What we need is not …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

1 March 2016
Singapore’s main newspaper on Experientia’s design with the elderly

Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]

18 January 2016
Experientia website completely reshaped

Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]

1 January 2016
For when things get personal…
13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

See all articles