11 September 2007

Josephine Green of Philips on the need for social innovation

Be the first to share

Democratizing the Future
The presentation on “social innovation” by Josephine Green, senior director of trends and strategy at Philips Design, at the IIT Institute of Design’s Strategy Conference is now also available as a printed booklet and a pdf: “Democratizing the future. Towards a new era of creativity and growth“.

Though very focused on promoting Philips Design and its projects, it contains some valuable new concepts and ideas.

Here is the abstract:

Major corporations are often restricted by a too-limited view of the future. This view is based on the western belief that time is linear and that the future is merely an empty space that can be ‘colonized’ to the present and filled with ever more technology and consumer goods. However, this technology and consumer determinism now threatens to compromise our wellbeing and prosperity.

This paper argues that we need different ways of thinking, being and doing if we are to live well, prosper and safeguard the future. Primarily we need to go beyond the straightjacket of consumer needs and a consumer approach, and also encompass social needs and a social approach. By doing so, we can drive a new era of creativity and growth.

Working with this emerging social space therefore becomes both an opportunity and a necessity. However, we must not only re-invent our social industries, but also our lifestyles and even the very growth models upon which they are based. To achieve this, the new technologies enable more radical innovation through the delivery of more context-based customized services and systems. Such place embedded systems have the potential to deliver sustainable solutions for the 21st century.

Shifting our emphasis from consumption to services and systems, and combining a consumer-led and socially-led approach, means that how we think about and interact with the future will change. This paper explores these changes and examines how we might open up and engage with the future differently, in terms of going beyond:

  • a market-led approach, based on consumer research and innovation, to a socially-led approach based on social research and social innovation.
  • the act of researching the future to directly engaging with the future through people who are already creating it today.
  • closed research and innovation to open co-creation with stakeholders, especially users.
  • a linear interpretation of time and the future towards new conceptual models that allow a more imaginative and creative interaction with the future.

In short, we need to shift the emphasis away from technology and the market and more towards people and responsibility through ownership. It is time to democratize the future.

Doug Meacham of Experience Matters, LLC reports on the presentation itself.

Download publication (pdf, 800 kb, 35 pages)

Be the first to share
8 May 2017
Why service design is the new black — Intel’s Todd Harple on fashion tech
The world of fashion is becoming increasingly digital — and not just wearable devices, but with clothing made from fabrics that actually integrate sensors and technology that can monitor and measure the wearer. As fashion starts to …
28 April 2017
Global study: Leading companies bet on customer experience
A new report from Harvard Business Review Analytic Services reveals that customer experience is vital for business success, and establishes social media as the foundation for customer experience. The survey, which includes 600+ leaders from the …
22 April 2017
An anthropologist in the boardroom
"It is often tempting to think that the 21st-century world is so closely integrated and digitised that the issue of culture is becoming irrelevant," writes Gillian Tett in the Financial Times. "But behind the scenes, …
22 April 2017
Boston’s human-centered research to design middle-income housing
In Boston, the Mayor’s Office of New Urban Mechanics is conducting ethnographic, human-centered research to design middle-income housing that reflects people’s lived experiences, reports the Stanford Social Innovation Review. This includes intensive planning sessions in …
21 April 2017
ONE Design: a portal on Adaptive Path’s work with Capital One Bank
ONE Design is a content portal where Capital One, the eighth-largest bank in the United States, shares (many) inspiring stories of how their Adaptive Path designers "impact lives with humanity, simplicity, ingenuity - and empower …
13 April 2017
How Silicon Valley is (ab)using behavioral science and nudging
In an extensive review of The Undoing Project: A Friendship That Changed Our Minds, the book by Michael Lewis on the psychologists Daniel Kahneman and Amos Tversky, Tamsin Shaw provides a deeper criticism of the …
11 April 2017
[Book] Designing User Interfaces for an Aging Population: Towards Universal Design
Designing User Interfaces for an Aging Population: Towards Universal Design By Jeff Johnson and Kate Finn Morgan Kaufmann Publishers, March 2017 258 pages > First chapter Designing User Interfaces for an Aging Population: Towards Universal Design presents age-friendly design guidelines …
8 April 2017
Jeremy Myerson on how social challenges can catalyse design-led innovation in industry
In this recent talk at the RCA in London, writer and academic Jeremy Myerson explores how social challenges can catalyse design-led innovation in industry. Rather than seeing such issues as ageing populations, growing healthcare needs …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

31 March 2017
Experientia guide to Milan Design Week 2017

It’s that time of year again – Milan’s don’t-miss event for the design community is here. If you’re looking to get inspired at Milan Design Week, then check out our top picks for the latest edition, from Experientia’s designers, strategists and partners. Milan might be best known for its busy streets, traditional cafés and world […]

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

See all articles