When anthropologist Natalie Hanson was asked last year to contribute to a new book called The Handbook of Business Anthropology, edited by Rita Denny and Patty Sunderland (who also wrote Doing Anthropology in Consumer Research, 2007) wrote a chapter about Lean and User Experience, because she feels that this is a critical trend for user experience professionals to understand.
As a sneak preview to the chapter, she shares (an earlier incarnation of) the methods part of the chapter.
Natalie Hanson is a trained anthropologist (with PhD from Temple University) working in the business world. Currently she is the Associate Principal for User Experience at ZS Associates. In her previous role at SAP, she served as a global Senior Director of Strategic Programs and User Experience in the Operations Board area. She founded the acclaimed anthrodesign listserv in 2002. Now in 2013, the list has nearly 3000 members (including social scientists, designers, and many others) who engage in dialogue both online and in person at local gatherings.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]
Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]
Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]
The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]