29 November 2006

Learning people-driven innovation at the 180º Academy

Be the first to share

Anne Kirah upside down for the 180 Academy
The website of the Danish 180º Academy, that I wrote about earlier, is now live.

The organisers “believe in people-driven innovation, enabling [their] students to understand innovation from the point of view of everyday people. Accepting this fact, 180°academy turns the traditional approach to innovation [which is technology-driven] around.”

The academy combines “theory with practice in a cross-disciplinary programme allowing students to understand the innovation process as a whole” and covers “topics as diverse as ethnography, competitive analysis, ideation, prototyping, branding, business plans and patenting, to name a few.”

The objective is “to educate top talent in large and small companies worldwide to innovate holistically – internally within their organisation’s different departments and externally by meeting the needs and aspirations of the people they are innovating for.”

The 180º Academy offers three part-time programmes which are designed for working individuals: the flagship nine-module Master Practitioner Programme, the three-module Executive Programme for executives, and a smaller six-module Insight Programme for mid-sized and small companies.

The acting dean is Anne Kirah, former senior design anthropologist at Microsoft (see my recent interview with her). Other professors are Richard Pascale (associate fellow, Oxford University) and Lars Thøger Christensen (professor, Department of Marketing, University of Southern Denmark). The faculty also includes the following visiting professors, consultants and associate professors: Teng-Kee Tan (Nanyang Technological University, Singapore), Kirsten Becker (University of Copenhagen, Denmark), Uday Dandavate (SonicRim, USA), Simona Maschi (Milan Polytechnic and former associate professor at Interaction Design Institute Ivrea), Heather Martin (also former associate professor at Interaction Design Institute Ivrea) and Pia Betton (Framework Identity, Berlin).

Be the first to share
23 July 2016
Emerging social roles for life in 2025
Over the last five years Ericsson's Networked Society Lab has been exploring what social life in 2025 might mean. How have 20th structures of industrialization been challenged? What is happening with life and lifestyles right …
22 July 2016
A nudge toward participation: Improving clinical trial enrollment with behavioral economics
A nudge toward participation: Improving clinical trial enrollment with behavioral economics Eric M. VanEpps, Kevin G. Volpp and Scott D. Halpern (University of Pennsylvania) Science Translational Medicine - 20 Jul 2016 Vol. 8, Issue 348, pp. 348fs13 Interventions informed …
18 July 2016
Design research at the New York Times
The pressure to anticipate an audience’s needs and desires is intense—no longer only of concern to business sides of media organizations but a part of the editorial mission, writes Heather Chaplin in the Columbia Journalism …
11 July 2016
[Book] LEAP Dialogues: Career Pathways in Design for Social Innovation
LEAP Dialogues: Career Pathways in Design for Social Innovation Edited by Mariana Amatullo, with Bryan Boyer, Liz Danzico and Andrew Shea Published by Designmatters at ArtCenter College of Design July 2016, 360 pages The professional landscape for design in …
28 June 2016
Politicians need to commit to ethnographic research if they want to understand people
Business anthropologist Simon Roberts has campaigned hard for the "Remain" side in the UK referendum and is deeply disappointed. He now explores a topic that I too have been arguing for some time now: Politicians, …
22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions …
21 June 2016
‘Big data is people!’
The sum of our clickstreams is not an objective measure of who we are, but a personal portrait of our hopes and desires, argues Rebecca Lemov, associate professor of the history of science at Harvard …
17 June 2016
Remember the people: The foundation for success in 21st C infrastructure
Infrastructure providers are used to focusing on issues of project selection, funding, and regulation. The most successful firms are learning to provide great consumer experiences too. "The consumer experience matters. Infrastructure providers therefore need to …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

1 March 2016
Singapore’s main newspaper on Experientia’s design with the elderly

Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]

18 January 2016
Experientia website completely reshaped

Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]

See all articles