24 August 2009

LG launches Islamic Phone

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Islamic phones
LG Electronics (LG) launched two new handsets exclusively equipped with Islamic features.

“Launching across the region this August, pan-Arab consumers will benefit from a number of special features, including a Qiblah indicator that uses an inbuilt longitude and latitude orientation or city references that, when used in comparison to the magnetic north, indicates the direction of the Qiblah. The two phones also come complete with Adhan and Salah prayer time alarm functions as well as Quran software, the Hijiri calendar and a Zakat calculator. With Ramadan approaching, the features will be a welcomed benefit during the holy month.”

User research was apparently crucial:

“Key to LG’s success in innovation has been its dedication to consumer insights during the planning and design phase. LG made it top priority to better understand customers’ needs when it came to the GD335 and KP500N phones and this has resulted in integrated features that are almost ‘tailor-made’ to meet the needs of every Muslim worldwide.

‘We’ve worked very hard to understand our customers and develop products based on their individual needs and have once again pushed the very limits of innovation with our Islamic feature phones. In an effort to offer a more personalized and upscale experience for our Muslim consumers, we developed and embedded these features in the GD335 and KP500N phone to provide a totally new concept in mobile telecommunications,’ said Mr H.S Paik, President LG Electronics Gulf FZE.”

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