9 February 2007

LIFT07: the private is invading the workplace, not the other way around

Be the first to share

LIFT 07
Bruno Giussani (interview) reports on a LIFT conference panel on "dealing with technological overload", that included Stefana Broadbent, head of the User Adoption Lab at Swisscom , Fred Mast, professor of cognitive psychology at the university of Lausanne, and Nada Kakabadse, professor at Northampton Business School; moderated by Matthias Luefkens (interview), media manager at the World Economic Forum.

Broadbent contributes some interesting reflections:

“I’m seeing much more the arrival of the private into the workplace than the workplace into the private sphere. What we are seeing through empirical research is that people are increasingly using IM, e-mail and SMS to keep in touch with their group/family/friends/community, and it’s becoming an expectation to be able to keep our social network alive, and be plugged into it, over work time.”

Giussani comments that, paradoxically, Broadbent is observing and measuring this the country – Switzerland – where the roots of protestant work ethic are.

“She asks who in the room checks private e-mail at work, and all hands go up (although it’s not clear where the border of private and public is). People are happy to be able to continue to bring their social life/network along wherever they go. There is something in the type of channels people are using.

The most fascinating discovery I [i.e. Bruno Giussani] have made this year: a reduction of voice and increase in written channels (SMS, IM, e-mail, tagging, blogging). Everybody expected that with Skype people would be speaking for hours a day, but that’s not happening. It’s more engaging, you have to commit more, you can’t multitask – while requires less commitment, and you can multitask.

I ask Stefana whether rather than to tech the addiction is maybe to social relations: to friends and family and colleagues and where they are and what they do and what they think. In the research we do, she answers, we ask people to keep a diary of whom they communicate with and how. People that are not heavily online, their average number of contact is about 20. People that are online, it goes to 70 upwards. The difference is obviously that the cost of maintaining contacts decreases. 20 is what you can handle with a one-to-one channel; as soon as you add asynchronous channels, we can handle more.

How do we unplug, asks the moderator? Stefana: that’s not a theme. If I unplug, I lose my social intelligence. We looked at small companies, and the availability and reachability of their employees. There was a radical difference between startups and more established companies. The people in the latter can switch the phone off, or answer tomorrow; the former felt they had to be reachable at all time.”

Read full story

Be the first to share
9 May 2017
Data ethnographies: how do people live with data?
Data Ethnographies is a Lab of the Digital Ethnography Research Centre (DERC), at RMIT University in Melbourne, Australia. Data Ethnographies investigates the implications of the increasing ubiquity of data in everyday lives and worlds. We …
8 May 2017
Why service design is the new black — Intel’s Todd Harple on fashion tech
The world of fashion is becoming increasingly digital — and not just wearable devices, but with clothing made from fabrics that actually integrate sensors and technology that can monitor and measure the wearer. As fashion starts to …
28 April 2017
Global study: Leading companies bet on customer experience
A new report from Harvard Business Review Analytic Services reveals that customer experience is vital for business success, and establishes social media as the foundation for customer experience. The survey, which includes 600+ leaders from the …
28 April 2017
[Book] Quantitative Ethnography
Quantitative Ethnography David Williamson Shaffer Boswell Press Available April 2017 > Download Introduction > Watch video presentation This is a book about understanding why, in the digital age, the old distinctions between qualitative and quantitative research methods, between the sciences and …
22 April 2017
An anthropologist in the boardroom
"It is often tempting to think that the 21st-century world is so closely integrated and digitised that the issue of culture is becoming irrelevant," writes Gillian Tett in the Financial Times. "But behind the scenes, …
22 April 2017
Boston’s human-centered research to design middle-income housing
In Boston, the Mayor’s Office of New Urban Mechanics is conducting ethnographic, human-centered research to design middle-income housing that reflects people’s lived experiences, reports the Stanford Social Innovation Review. This includes intensive planning sessions in …
21 April 2017
ONE Design: a portal on Adaptive Path’s work with Capital One Bank
ONE Design is a content portal where Capital One, the eighth-largest bank in the United States, shares (many) inspiring stories of how their Adaptive Path designers "impact lives with humanity, simplicity, ingenuity - and empower …
21 April 2017
[Book] The Stuff of Bits – An Essay on the Materialities of Information
The Stuff of Bits: An Essay on the Materialities of Information by Paul Dourish MIT Press, May 2017 264 pages Virtual entities that populate our digital experience, like e-books, virtual worlds, and online stores, are backed by the large-scale …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

31 March 2017
Experientia guide to Milan Design Week 2017

It’s that time of year again – Milan’s don’t-miss event for the design community is here. If you’re looking to get inspired at Milan Design Week, then check out our top picks for the latest edition, from Experientia’s designers, strategists and partners. Milan might be best known for its busy streets, traditional cafés and world […]

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

See all articles