30 March 2007

Living Labs conference in Belgium

Be the first to share

i-City PDA
This week Experientia partner Mark Vanderbeeken was in Belgium to attend a conference where a Living Lab project in the cities of Hasselt and Leuven was presented.

“Living Labs” is a new concept for R&D and innovation to boost the Lisbon strategy for jobs and growth in Europe. There are big differences between running Living Labs but they share a vision of human-centric involvement and its potential for development of new ICT-based services and products. It is all done by bringing different stakeholders together in a co-creative way, and by involving people in the streets and the users and user communities as contributors and co-creators of new innovations. In short, they are people-centred technology testing grounds in real-life situations.

The initiative is sponsored by the EU (wiki), but funding comes mostly from national and regional governments and private companies.

The Belgian Living Lab in the small city of Hasselt focuses on wireless technology and location-based services that run on WiFi-enabled PDA’s. About 750 people currently take part in this pilot study. According to Belgian Living Lab coordinator Guido van der Mullen, the process runs like this: (1) thematic working groups (e.g. on healthcare, mobility or culture and tourism) come together to develop ideas for possible applications or industry partners deliver these ideas directly; (2) a team of software developers then develop an alpha version of the application software; (3) this gets tested with all or a section of the users in the Living Lab; (4) input from the user testing is fed into the development of the beta version of the software; (5) this gets tested again; (6) after which the final version of the software gets developed.

Most of the current Living Labs, including the Belgian project, only involve the participating inhabitants in assessing how they react to applications, i.e. as testers, but not in the application ideation stage, which follows a more traditional top-down model still: experts who have ideas about possible applications.

As stated by Olavi Luotonen, the EU’s Living Lab portfolio coordinator, the European Commission hopes that the second wave participants will expand the human-centred approach also to application ideation and not just to application testing. In fact, some of the first wave project are already experimenting with this approach, including the Testbed Botnia project in Northern Sweden. The Botnia project is managed by Mikael Börjeson, who also runs the curiously named “Centre for Distance-spanning Technology” located above the arctic circle, he told me, and CoreLabs, which acts as an operational arm of the European Commission to insure coordination between all the Living Labs.

Fientje Moerman, the Vice-Minister President of the Flemish Goverment and Flemish Minister for Economy, Enterprise, Science, Innovation and Foreign Trade (a mouthful), was particularly pleased with the work done in Hasselt so far. She provided an additional 4 million euro contribution for the project’s 2007 budget and is now exploring how to expand the concept to all bigger cities in Flanders, and turn the Hasselt project into an i-Flanders project.

This is all part of a larger strategy of the energetic Belgian minister to make design and creativity core pillars of her innovation strategy, as demonstrated by the recent founding of such initiatives as Design Flanders and Flanders District of Creativity.

The Hasselt team meanwile has spun off a for-profit company called “City Live” which aims to commercialise its “Community Services Platform”, i.e. the central software that runs all the i-City applications.

The applications we got to see during an interactive tour of the city were as such not that revolutionary and reminded me of many mobile 2.0 applications that have been launched recently, but the nice thing is of course that they are highly location specific and entirely free for the end-user (as the signal comes from a series of wifi hotspots): an application to locate your friends in real time on a map, a tool to upload news items on a local citizen-generated news service, an application to alert the city government via a photo tool about possible problems with roads, rubbish or public furniture, etcetera.

The interface itself was interesting, and – this is nice – the result of a people-centred design approach. The standard issue (HP) PDA (see photo) is divided in four rows: the top one features common applications such as calling, texting, emailing, etc. The second row features people’s favourite applications. The third row is for location-specific applications, e.g. if you were standing next to the station the mobile website of the bus company and the railway company showed up, and maybe also some descriptions of nearby bars. The bottom row finally is for navigation. Each row could be scrolled by a stylus or by touch-sensitive browsing very similar to what you can find on the Apple iPhone.

(Anyone interested in starting a Living Lab should submit an Expression of Interest before 30 April.)

Be the first to share
31 January 2017
Yves Béhar’s ten principles for design in the age of AI
Swiss designer, entrepreneur, and sustainability advocate Yves Béhar points out that there are no high-level manifestos or guidelines for designers working with AI, robotics, and connected technology today. Last week, in a talk delivered at the …
30 January 2017
Future of Healthcare Provision: Opportunities for Patient Engagement
Future Agenda, a non-for-profit UK-based foresight initiative, has just published a new 38-page paper entitled Future of Healthcare Provision: Opportunities for Patient Engagement. Many believe the healthcare sector is ripe for a digital transformation. The escalating …
26 January 2017
New toolkit to create digital government services
The UK's Government Digital Service has launched a service toolkit that aims to be a one stop shop for service design resources (reports PublicTechnology). The toolkit is a single page on GOV.UK that provides links to …
25 January 2017
[OECD Report] Use of Behavioural Insights in Consumer Policy
Use of Behavioural Insights in Consumer Policy OECD 20 Jan 2017 48 pages Over the past decade, behavioural insights have helped make consumer policies more evidence-based and effective. This report examines how behavioural insights have been used by …
19 January 2017
Anthropologist Sally Applin on the automation of qualitative methods
Anthropology and its methodologies cannot easily be automated. However, both design and engineering based organizations are attempting it. Anthropologist Sally A. Applin argues that this is based in part on historic legacy systems, a misunderstanding …
19 January 2017
Social science must return to qualitative research to understand social and political shifts
Social science has become increasingly beholden to analysis derived from big data: large numerical sets analysed computationally, write Pamela Prickett and Elaine Howard Ecklund of Rice University. This, they say, "has brought us much insight …
19 January 2017
Don Norman on what Apple, Google and Tesla get wrong
Don Norman is a technological optimist. The author of The Design of Everyday Things and head of UC San Diego's Design Lab believes that artificial intelligence might only take the worst parts of our jobs, …
19 January 2017
[Report] Consuming Differently, Consuming Sustainably: Behavioural Insights for Policymaking
The objective of this report, published by the United Nations Environment Programme (UNEP) is to shed light on opportunities to strengthen the effectiveness of policies for sustainable consumption in both developed and developing countries. The …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

See all articles