Festooned with digital accessories that track everything from his heart rate to his footsteps to his sleep patterns, Vanity Fair writer James Wolcott has plugged into the Quantified Self movement. Farewell to gut instinct, and hello to the “data-driven” life: a new path to personal and social enlightenment.
“Self-tracking—treating your body and brain waves as an info dispenser—exemplifies the irresistible converging of microchips, medical advances, social media, geek fashion, affinity branding, and the hardy American tradition of personal improvement. Benjamin Franklin, with his meticulously kept chart book notating his progress in achieving the 13 virtues—frugality, industry, etc.—was a founding father of self-help programming, exhibiting a recordkeeping punctilio converting daily fluctuations into accounting reports with pen and paper. No need for dusty ledgers today—smart-phone apps can take dictation for us. The goal isn’t a steady uptick of Christian virtue and wise prudence, but a greater transparency of our personal biomechanics in the quest for vitality, mental clarity, sleep quality, pain management, smoother operation, enhanced productivity, Zen tranquillity.”
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The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]