Making sense of the cross channel experience

In this short essay, Jon Fisher of UK consultancy Nomensa presents some introductory thoughts about Nomensa’s framework for ”sense making in cross channel design”. In particular, he demonstrates a potential method for visualising the information space from which understanding can be supported in a system.

“Having identified the critical nature of designing for channel transitions (and how they can degrade meaning to a user), we began to discuss various ways that we could visualise the informational needs that users require in a cross channel context. It is argued that there will be a core set of informational needs or requirements that a user must carry between channels that help them form a conceptual understanding of the wider service. We need a way, very early in a design process, to identify, visualise and map these informational needs so that we can begin to construct an idea of how information will flow across our wider product eco-systems.”

(via InfoDesign)

Leave a Reply