Marko Athisaari, Nokia’s head of design, is pushing a general overall vision where advanced function is blended into unforgettable form¿post-industrial form. The dream, if not the exact language, is very familiar. Nokia is marketing its phone directly into the teeth of Apple’s strength: Design.
He talks a great game, and fondles an impressive product. But certainly Ahtisaari knows that by focusing on design, he is taking on the lofty emperors of design at Apple. And it can’t be lost on him that just as Apple is the world’s wealthiest company, Nokia is struggling for its life. But if Ahtisaari is intimidated, he’s not showing it. Asked about Apple, he says, “The best way you can show respect for competition is to do something meaningfully better.” And if all else fails, there’s always that hole in the ice.
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Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]
Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015