27 October 2008

Microsoft goes far afield to study emerging markets

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Microsoft India
The New York Times reports on a nine-person team at Microsoft Research India that assesses whether quirky ideas can make technology useful to those who have heretofore lived without it.

“A nine-person team at Microsoft Research India […] approaches the technology of emerging markets in unconventional ways. These computer scientists say they have the freedom to forget about PCs and software altogether as they tackle problems. Most often, they rely on a mix of sociology and empirical testing to see whether quirky ideas can make technology useful to those who have heretofore lived without it.”

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