4 September 2012

MindLab, Denmark’s cross-ministerial innovation unit

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MindLab is a Danish cross-ministerial innovation unit which involves citizens and businesses in creating new solutions for society. It is also a physical space – a neutral zone for inspiring creativity, innovation and collaboration.

They work with the civil servants in three parent ministries: the Ministry of Business and Growth, the Ministry of Taxation and the Ministry of Employment. These three ministries cover broad policy areas that affect the daily lives of virtually all Danes. Entrepreneurship, climate change, digital self-service, citizen’s rights, emplyment services and workplace safety are some of the areas they address.

Working with user-centred innovation requires a systematic approach to what needs to be investigated plus a wide variety of methodologies. MindLab’s methodologies are anchored in design-centred thinking, qualitative research and policy development, with the aim of including the reality experienced by both the public and businesses into the development of new public-sector solutions.

Their work is based on a process model which consists of seven phases: project focus, learning about the users, analysis, idea and concept development, concept testing, the communication of results and impact measurement.

MindLab is instrumental in helping the ministry’s key decision-makers and employees view their efforts from the outside-in, to see them from a citizen’s perspective. They use this approach as a platform for co-creating better ideas.

MindBlog, MindLab’s blog, is very rich in content and worth delving into. The keywords are: citizen-centred innovation, anthropological methods, service design, public development, communication, idea and concept development, innovation strategy and cross-institutional collaboration.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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