9 February 2008

Mobile phone users shun new services

Be the first to share

sms
AppTrigger, the telecom application connectivity specialist, released new statistics revealing that more than half (57 per cent) of UK mobile phone owners use their phone for the same things that they did in 2003, despite 74 per cent believing that the services offered have improved.

The data also revealed that some mobile phone owners are using their phones for services beyond ‘just text and calls.’ Of those who use more advanced services, the following data emerged:

  • Within the youth market (16 – 24 year olds) 62 per cent said that they download music or games;
  • The ‘young careerist’ market (aged 25 – 34) said they are more likely to use their phones for PDA tools (diary, contacts and email) and checking websites (62 per cent and 69 per cent respectively);
  • The mainstream age market (aged 35-44) make commercial transactions with their phones (39 per cent said they conduct transactions such as topping up their balance);
  • The mature age group (45 to 55 year olds) were most likely to user their phones for checking websites;
  • Only 22 per cent of mobile phone owners in all age groups said they have used Location-Based Services (LBS)

Read full press release

(via UsabilityNews)

Be the first to share
6 June 2017
Developing a mobile chatbot for a Pittsburgh museum
The people at Studio, the design, development and workflow laboratory at Carnegie Museums of Pittsburgh, are working on the design and the development of a "new kind of mobile museum experience". Because they would like the …
31 May 2017
IoT seeks to remake the fundamentals of our everyday lives
Murray Goulden writes in The Conversation that smart homes, wearables and the Internet of Things are indicative of the development of an entire class of technologies seeking to remake the fundamentals of our everyday lives. These …
31 May 2017
A cultural approach to wearables (and the design opportunities it provides)
In January of this year, Sakari Tamminen and Elisabet Holmgren of the Finnish/USA innovation agency Gemic, published a paper on EPIC entitled "The Anthropology of Wearables: The Self, The Social, and the Autobiographical". A wide …
31 May 2017
 Intervista a Todd Harple di Intel sul tech-fashion
Ripostato da Medium - English version Il mondo del fashion sta diventando sempre di più digitale — e non si tratta solo di dispositivi da indossare, ma anche e soprattutto di abbigliamento, realizzato con tessuti in cui sono …
30 May 2017
Nesta, the UK’s innovation foundation, planning to embark in Turin, Italy
Today the print edition of the Italian newspaper Repubblica published an article (not yet available online) with the title "Nesta, i campioni dell’innovazione puntano su Torino". Below is the English translation (with English-language links added …
8 May 2017
Why service design is the new black — Intel’s Todd Harple on fashion tech
Reposted from Medium - Versione italiana The world of fashion is becoming increasingly digital — and not just wearable devices, but with clothing made from fabrics that actually integrate sensors and technology that can monitor and measure the …
28 April 2017
Global study: Leading companies bet on customer experience
A new report from Harvard Business Review Analytic Services reveals that customer experience is vital for business success, and establishes social media as the foundation for customer experience. The survey, which includes 600+ leaders from the …
22 April 2017
An anthropologist in the boardroom
"It is often tempting to think that the 21st-century world is so closely integrated and digitised that the issue of culture is becoming irrelevant," writes Gillian Tett in the Financial Times. "But behind the scenes, …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

31 March 2017
Experientia guide to Milan Design Week 2017

It’s that time of year again – Milan’s don’t-miss event for the design community is here. If you’re looking to get inspired at Milan Design Week, then check out our top picks for the latest edition, from Experientia’s designers, strategists and partners. Milan might be best known for its busy streets, traditional cafés and world […]

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

See all articles