10 November 2012

More NEXT Service Design videos

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Last week I posted links to a few videos from NEXT Service Design, the European conference for designing digital services, which took place on 8 October in Berlin.

In addition to the presentations by Alexander Baumgart and Pedro Custódio, two more videos have now been uploaded:

Service Design – Are we still talking about this?
Chris Downs, Method
In its early days, service design had a clear and compelling purpose – to shift our addition from owning products in favour of services. Products were bad, the thinking went – they encourage greed, envy and waste. Services on the other hand, were good – they led to community, sustainability and fulfilment.
Ten years on, the technological landscape has fundamentally changed and today it is almost impossible to distinguish between a digital product and a service. Where does that leave service design? Most importantly, why are we still having this conversation?
In this talk, Chris explores design in a world where the old notions of product, service and brand are blurring. He argues how services of the future will be more like the services of the past and explains why you should never ever refer to him as ‘a consumer’.

How lean and service design methods can create innovative, digital products
Magnus Christensson, Socialsquare
Drawing upon the design, development and launch of a client project for Denmark’s largest online bookstore, Magnus will share some of his experiences and insights from applying lean startup & service design methodologies to build a client product and business that challenge the market.

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18 October 2016
Behavioral economics, UX design and insurance
The key to unlocking the insurance industry, writes Richie Hecker in TechCrunch, is understanding behavioral economics. The most successful players in insurance tech, he says, will win by rounding the edges on existing products. "Don’t …
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Better decisions by design: applied behavioral science
Can we design a decision aid that gives us health information we need and counters our biases so that we end up more knowledgeable and confident in our preference? This is the challenge that …
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The psychology of scarcity: what behavioral economics can teach design
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Can ‘user experience’ experts become ‘customer experience’ experts?
For those of us who are puzzled about what exactly the difference is between UX and CX, Toby Bottorf, principal at continuum, situates the difference as one of scale: "The difference is one of scale. You’re …
19 May 2016
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The School of Design at Carnegie Mellon University has started talking about 'Transition Design.' In his long reflection about this new kind of design practice, Cameron Tonkinwise, CMU's Director of Design and Doctoral Studies, writes: Transition refers …
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In this post we highlight a number of Interaction 16 conference videos especially relevant to the Putting People First readers. They are grouped thematically. Algorithm-inspired design Crowds, algorithms and computations: The new materials of design - Matthew …
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Let’s See What We Can Do: Designing Agency
In a Medium essay that we missed during the Christmas break, Dr Dan Lockton asks how we can invert ‘design for behaviour change’ and apply it from below, enabling people to understand, act within, and …

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