30 June 2007

Motion presence – a Motorola field study on sharing motion information

Be the first to share

Motorola
Crysta Metcalf, principal staff anthropologist at Motorola’s Social Media Research Lab has been active recently. After a paper on sharing practices, her colleague Frank Bentley, a Motorola senior research engineer, now also posted an article and presentation on “Motion Presence” that he co-authored with her.

Abstract
We present the Motion Presence application, an augmented phone book style application that allows close friends and family to view each other’s current motion status (“moving” or “not moving”) on their mobile phones. We performed a two week long field trial with 10 participants to observe usage and investigate any privacy concerns that might arise. We found that our participants used the motion information to infer location and activity as well as to plan communication, to help in coordinating in-person gettogethers, and to stay connected to patterns in each others’ lives. Participants saw the motion data as mostly confirming their existing thoughts about the locations and activities of others and expressed few privacy concerns. In fact, they frequently asked for more information to be shared to make the application more compelling.

In a blog post Bentley reflects on the meaning of simplicity, which to him “centers on an alignment between the user’s mental model of a system and the actual model running inside the system.” He then expands on the concept of calm technology, introduced twelve years ago by Mark Weiser and John Seely Brown of Xerox PARC.

“They saw a need for people to be aware of their environments, but without being distracted from their primary tasks. Relevant data would be ambiently displayed for people to notice through motion, sound, light, color, etc. Besides the ambient nature of these displays, I think one of the most salient points of this work was that the data being displayed was actually the raw data of bits traversing a network, and not some abstraction or inferred value that might not be as easy to understand. There was no confusion…if the wire was moving, bits were flowing. This simple piece of information could be used by the people in the room to infer whatever they needed at the time…whether it was a good time to print, check email, download a large file, etc.

We used this principle when we created the Motion Presence application. We shared fairly raw context data of if a person was moving between places or stationary at a place (we purposefully did not want to disclose actual locations). We observed that users easily understood the system and were able to use this information to infer activity, availability, location, destination, and time to destination given existing complex social knowledge about others in their close social circle. We could have tried to infer availability from location, time, motion, etc. but we believed that doing so would be confusing and frustrating for users since they would not be able to understand the complex model used to determine availability. And the second it was wrong once (which it certainly would be), users would likely lose faith in the system and not trust it in the future. The motion data was seen to be accurate and users trusted it and thus were able to trust the inferences that they made from it.

The learnings from the Motion Presence application demonstrates the power of people in applying complex social knowledge to inference problems. This is something computers are not very good at, even if they could get all of the raw data, but human brains are wired to deal exactly with these types of situations. In building social systems, let’s try to keep the system simple, and take advantage of the power of people to interpret simple, raw data in a social context.”

Download article (pdf, 140 kb, 10 pages)
View presentation (via Slideshare, 29 slides)

Be the first to share
24 March 2017
The intimacy of autonomous vehicles
Matt Yurdana of Intel's IoT Experiences Group discusses Intel's insight on passenger experience in the age of autonomous transportation. The intimate nature of autonomous vehicles will most likely lead to a significant rethinking of vehicle interiors, …
2 March 2017
Business as Unusual: Latest issue of Touchpoint, the service design journal
“Business as Unusual” was the theme of the ninth annual Service Design Global Conference held in Amsterdam and in its play on words, it recognises that service design is more and more becoming an established …
2 March 2017
Understanding life’s speed from an anthropological perspective
The latest issue of the Cultural Anthropology journal features a new contribution to the journal’s Openings and Retrospectives section: an Openings collection, "Speed," edited by Vincent Duclos, Tomás Sánchez Criado, and Vinh-Kim Nguyen. In their …
1 March 2017
[OECD Publication] Behavioural Insights and Public Policy
Behavioural Insights and Public Policy: Lessons from Around the World OECD, March 2017 408 pages “Behavioural insights”, or insights derived from the behavioural and social sciences, including decision making, psychology, cognitive science, neuroscience, organisational and group behaviour, are …
28 February 2017
Organizational culture as lazy sensemaking
Laura A. McNamara describes what ethnographers can do about the cultural equivalent of the fundamental attribution error, also known as correspondence bias. "It’s a common category error (at least among the Western psych undergrads who volunteer …
28 February 2017
How technology gets us hooked
From a young age, humans love to press buttons that light up and make a noise. The thrill of positive feedback lies at the heart of addiction to gambling, games, and social media, reports Adam …
19 January 2017
Anthropologist Sally Applin on the automation of qualitative methods
Anthropology and its methodologies cannot easily be automated. However, both design and engineering based organizations are attempting it. Anthropologist Sally A. Applin argues that this is based in part on historic legacy systems, a misunderstanding …
19 January 2017
Social science must return to qualitative research to understand social and political shifts
Social science has become increasingly beholden to analysis derived from big data: large numerical sets analysed computationally, write Pamela Prickett and Elaine Howard Ecklund of Rice University. This, they say, "has brought us much insight …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

See all articles