19 June 2013

New Ericsson report on needs of today’s smartphone and mobile internet users

Be the first to share

A new Ericsson ConsumerLab report, Unlocking Consumer Value, identifies the needs of today’s smartphone and mobile internet users.

“The rapid uptake of smartphones and other connected devices has transformed the mobile broadband landscape – shaping and broadening the way users work, play and communicate. When the uptake of smartphones begins to accelerate in a particular market, it is vital to differentiate between consumers based on what they prioritize in an offering, whether that’s unwavering performance or cost control and data usage.

This report outlines Ericsson ConsumerLab’s findings and details six different mobile internet target groups: the Performance Seekers, the Cost Cutters, the Curious Novices, the Control Seekers, the VIPs and the Devicers.

As an example, for Performance Seekers the interaction with the operator is less important and price is of medium importance while the device and the performance are of high importance. Cost Cutters, on the other hand, only prioritize the price.

The report can be used to help operators and developers better understand what is important to their users. This information can enhance overall consumer experience and loyalty by creating more value through relevant services and offerings.”

Be the first to share
8 April 2016
Markus Giesler on customer experience design
At Experientia, we live the mantra that experience design is always contextual experience design. Understanding and designing for people within a culture, a context and how people evolve and change within these, is at the …
2 April 2016
A selection of Interaction 16 videos
In this post we highlight a number of Interaction 16 conference videos especially relevant to the Putting People First readers. They are grouped thematically. Algorithm-inspired design Crowds, algorithms and computations: The new materials of design - Matthew …
1 April 2016
Five cognitive biases to avoid in user research
Fabio Pereira of Australia's Digital Transformation Office (DTO) explains why we need to be aware of our own biases and how they can affect user research (or "Discovery" as DTO's Lisa Reichelt calls this initial …
17 March 2016
Let’s See What We Can Do: Designing Agency
In a Medium essay that we missed during the Christmas break, Dr Dan Lockton asks how we can invert ‘design for behaviour change’ and apply it from below, enabling people to understand, act within, and …
6 March 2016
[Book] Small Data
Small Data: The Tiny Clues That Uncover Huge Trends Hardcover by Martin Lindstrom February 23, 2016 St. Martin's Press, 256 pages Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of “small data” in his quest to discover the …
5 March 2016
McKinsey on customer experience
McKinsey just published a series of articles on customer experience: Designing and starting up a customer-experience transformation To successfully initiate a broad improvement program, decide on a structure, select the sequence that’s right for your type of …
4 March 2016
Collaborative consumption: from value for users to a society with values
Four European Union consumers associations – OCU (Spain), Altroconsumo (Italy), DECO-Proteste (Portugal) and Test-Achats/Test Aankoop (Belgium) - in collaboration with Cibersomosaguas Research Group (Universidad Complutense of Madrid) and Ouishare Spain, came together to undertake a …
2 March 2016
User research to improve public-government interactions in the U.S.
The U.S. federal government needs to improve how it interacts with the public. Enter the Federal Front Door, an initiative to improve public-government interactions across the board. The team is currently exploring projects to improve the …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

1 March 2016
Singapore’s main newspaper on Experientia’s design with the elderly

Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]

18 January 2016
Experientia website completely reshaped

Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]

1 January 2016
For when things get personal…
13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

See all articles