1 October 2010

Nokia building loyalty among the bankless

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Nokia Money
The Register reports at length on Nokia’s move into Mobile Money.

“For a technology company, Mobile Money is remarkably low-tech. Only the tiniest amount of bandwidth is necessary for a financial transaction, and it doesn’t need to be instant – the store and forward of SMS is perfectly good enough. There are a number of technologies used in Mobile Money, including USSD, SIM toolkit, Java and plain old voice through IVR – which is great for places with an illiterate population. None of these technologies are new. The barriers to Mobile Money are business models and logistics.

So while it might seem that Mobile Money is just another ecosystem in Nokia’s service strategy, look closer and you find that Mobile Money is a peculiarly good fit.”

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1 April 2016
Financial Times: the inflation enigma requires ethnographic analysis
Gillian Tett is the Financial Times' US Managing Editor, a very frequent writer, and an anthropologist. Her column this week unconventionally argues for on-the-ground ethnographic research on people's expectations on inflation: What we need is not …
1 April 2016
Should financial advisors nudge their clients?
Should advisors nudge clients to make prudent saving and spending decisions, asks Morey Stettner in Investor's Business Daily. Or should they step aside after educating clients and laying out the options? Some economists argue that nudging …
8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both …
5 March 2016
How the World Bank is ‘nudging’ attitudes to health and hygiene
Many of the problems governments and NGOs in developing countries are trying to fix are at least partly behavioural. This is where nudge theory comes in. It is about using insights from behavioural science to identify …
1 March 2016
Singapore’s main newspaper on Experientia’s design with the elderly
Arti Mulchand reports in the Straits Times, Singapore's main newspaper, on Experientia's "Design for Ageing Gracefully" project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products …
30 January 2016
[Book] Asian Perspectives on Digital Culture
Asian Perspectives on Digital Culture: Emerging Phenomena, Enduring Concepts Edited by Sun Sun Lim, Cheryll Soriano Routledge, 2016 214 pages Abstract In Asia, amidst its varied levels of economic development and diverse cultural traditions and political regimes, the Internet and …
20 January 2016
Forrester Research: Mobile marketing companies lack ethnographic capabilities
In June 2015, Google commissioned Forrester Consulting to evaluate how prepared mobile marketers are to deliver to consumers during quick mobile "moments" - i.e. — instances when they reflexively turn to their devices to act …
1 January 2016
Uday Dandavate: “stupidity wrapped in ignorance” underlies Facebook’s Free Basics program
Uday Dandavate, co-founder and CEO of design research company SonicRim, is appalled about Facebook pushing its Free Basics program in India, which he think is driven by "an attitude that represents stupidity wrapped in ignorance". …

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12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

1 March 2016
Singapore’s main newspaper on Experientia’s design with the elderly

Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]

18 January 2016
Experientia website completely reshaped

Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]

1 January 2016
For when things get personal…
13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

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