26 November 2007

Nokia dials cool hunters for tomorrow’s trends

Be the first to share

Nokia's Jan Blom with the students of Srishti School of Art, Design and Technology in Bangalore
Aparna Kalra reports in Mint, a new Indian business newspaper produced in collaboration with the Wall Street Journal, on how the trend of cool hunting – and then innovating – in India by companies also illustrates how the country is moving higher in the food chain in product research and development.

Bangalore: In his quest to understand the Indian consumer, Jan Blom, a boyish looking 32-year-old from Finland, finds himself back in college.

The senior design manager at Nokia Design, a part of Nokia Oyj, moved here a few months ago, driven by a partnership between the world’s largest cellphone maker and the substantially tinier Srishti School of Art, Design and Technology. The 60-seat private college here is run by a trust of six women, who canvassed door-to-door for students when they started in 1996. And, yet, it is a place that Nokia thinks might yield the next big innovation.

Meet the “cool hunters”.

Big firms are turning to such small and focused niche gro-ups in search of trends and also to better understand consumers, especially in complex, developing markets such as India and China. In the case of Nokia and Srishti, the firm hopes to get these ideas by assigning projects to students learning art, visual communication or product design.

Read full story

Be the first to share
9 May 2017
Data ethnographies: how do people live with data?
Data Ethnographies is a Lab of the Digital Ethnography Research Centre (DERC), at RMIT University in Melbourne, Australia. Data Ethnographies investigates the implications of the increasing ubiquity of data in everyday lives and worlds. We …
28 April 2017
Global study: Leading companies bet on customer experience
A new report from Harvard Business Review Analytic Services reveals that customer experience is vital for business success, and establishes social media as the foundation for customer experience. The survey, which includes 600+ leaders from the …
28 April 2017
[Book] Quantitative Ethnography
Quantitative Ethnography David Williamson Shaffer Boswell Press Available April 2017 > Download Introduction > Watch video presentation This is a book about understanding why, in the digital age, the old distinctions between qualitative and quantitative research methods, between the sciences and …
22 April 2017
An anthropologist in the boardroom
"It is often tempting to think that the 21st-century world is so closely integrated and digitised that the issue of culture is becoming irrelevant," writes Gillian Tett in the Financial Times. "But behind the scenes, …
22 April 2017
Boston’s human-centered research to design middle-income housing
In Boston, the Mayor’s Office of New Urban Mechanics is conducting ethnographic, human-centered research to design middle-income housing that reflects people’s lived experiences, reports the Stanford Social Innovation Review. This includes intensive planning sessions in …
21 April 2017
ONE Design: a portal on Adaptive Path’s work with Capital One Bank
ONE Design is a content portal where Capital One, the eighth-largest bank in the United States, shares (many) inspiring stories of how their Adaptive Path designers "impact lives with humanity, simplicity, ingenuity - and empower …
21 April 2017
[Book] The Stuff of Bits – An Essay on the Materialities of Information
The Stuff of Bits: An Essay on the Materialities of Information by Paul Dourish MIT Press, May 2017 264 pages Virtual entities that populate our digital experience, like e-books, virtual worlds, and online stores, are backed by the large-scale …
8 April 2017
Service design at the Singapore Government
Jacqueline Poh, CEO of Singapore's GovTech agency, spoke about the importance of a service design approach at the Innovation by Design Conference 2017, held from 7-8 March as part of Singapore Design Week. Whether or not …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

31 March 2017
Experientia guide to Milan Design Week 2017

It’s that time of year again – Milan’s don’t-miss event for the design community is here. If you’re looking to get inspired at Milan Design Week, then check out our top picks for the latest edition, from Experientia’s designers, strategists and partners. Milan might be best known for its busy streets, traditional cafés and world […]

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

See all articles