21 June 2010

On ethnography and balance scorecards

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UX Matters
Three new articles have been published on the UX Matters site:

Ethnography in UX
by Nathanael Boehm, user experience and social interaction designer for the Australian Government, Canberra, Australia
“In this article, I want to look at ways in which UX professionals can conduct research, usability testing, and evaluation for the upper rungs of the Human-Tech Ladder—the social elements of technology design and how people interact with a particular technology while working together within an organization.”

User Experience Balance Scorecard
by Sean Van Tyne, user experience director at FICO
“As user experience becomes more established as part of an organization’s overall strategy, a comprehensive Balance Scorecard must include user experience. It would be beneficial for UX leaders within organizations to understand the Balance Scorecard system and how to map their UX groups’ objectives to their organizations’ business strategies.”

International UPA 2010 Conference: Research Themes and Trends
by Michael Hawley, VP Experience Design at Mad*Pow Media Solutions LLC
“For the first time in its history, the International Usability Professionals’ Association (UPA) conference took place outside of North America. […] Unfortunately, it was impossible to attend all of the sessions, but in this conference recap, I will outline several trends I recognized.”

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The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

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