Opower [is a company] that blends behavioral science and data analysis to find ways to help utilities get their customers to use less electricity.
[Their] thinking is that it’s not so much factual information that motivates behavioral change — knowing that smoking is bad for you, or that most electricity generation emits heat-trapping carbon dioxide – but the way that such information plays off social relationships and creates peer pressure. Now the company is harnessing social media to further that kind of psychological connection as well.
Teaming with Facebook, energy conservation advocates and the Natural Resources Defense Council, an environmental group, Opower released a new app on Tuesday that will allow interested parties in 20 million households served by 16 utilities to post their energy use on their Facebook pages and invite friends to do so as well. The option is available from participating utilities in California, New York and points in between.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]