29 November 2011

On the value of social proof (informational social influence)

Be the first to share

Velvet rope line
Aileen Lee, partner at venture firm Kleiner Perkins Caufield & Byers, believes that the best way to cost-effectively attract valuable users is harnessing a concept called social proof.

“What is social proof? Put simply, it’s the positive influence created when someone finds out that others are doing something. It’s also known as informational social influence.

Wikipedia describes social proof as “a psychological phenomenon where people assume the actions of others reflect the correct behavior for a given situation… driven by the assumption that the surrounding people possess more information about the situation.” In other words, people are wired to learn from the actions of others, and this can be a huge driver of consumer behavior.”

The author provides a “teardown” on various forms of social proof, and how some savvy digital companies are starting to measure its impact.

Read article

Be the first to share
30 January 2018
Designing better elderly healthcare with with Singapore’s public services
Many public services, from welfare to healthcare, are mainly intended for the elderly. One of the challenges of designing digital services is to create simple and effective public services for older users. Designers Italia, the …
30 January 2018
[Book] This Is Service Design Doing
This Is Service Design Doing: Applying Service Design Thinking in the Real World by Marc Stickdorn,‎ Markus Edgar Hormess,‎ Adam Lawrence,‎ and Jakob Schneider O'Reilly Media; 1 edition January 12, 2018, 568 pages > Video presentation How can you …
25 January 2018
[Study] Rethinking The Smart City – Democratizing Urban Technology
Rethinking The Smart City - Democratizing Urban Technology By Evgeny Morozov and Francesca Bria Rosa Luxemburg Stiftung, New York Office January 2018 Download pdf: English version - German version Following the celebration of the “creative city” (as described …
18 January 2018
The business of service: why think tanks need service design
Traditionally the notion of ‘business’ is perceived incongruent with the values of think tanks, writes Melanie Rayment. Those in academia, the third sector, and government policy makers often distinguish themselves in their pursuit of knowledge …
3 January 2018
Videos of all keynote and plenary presentations at the Service Design Global Conference
The theme of this year's Service Design Global Conference (November 2-3, Madrid) was Service Design at Scale. Through continued practice, widespread capability building, and successful implementation of service strategy and execution, the face of organisations …
19 December 2017
Service design video interviews
Marc Fonteijn, co-founder of the Dutch service design studio 31Volts, has been creating quite an impressive roster of video interviews with some of the leading service design players on his Youtube Service Design Show. The …
15 December 2017
Learning from today’s car-centric cities for a human-centered future of mobility
The introduction of autonomy into urban environments creates a unique opportunity to do things differently. This, writes Maya Pindeus (CEO and co-Founder of Humanising Autonomy) requires us to encourage a human-centered perspective towards urban mobility …
15 December 2017
[Book] Bit by Bit: Social Research in the Digital Age
Bit by Bit: Social Research in the Digital Age by Matthew J. Salganik Princeton University Press 2017, 448 pages [Read online] An innovative and accessible guide to doing social research in the digital age In just the past several years, we …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

22 December 2017
Happy new year 2018!
30 November 2017
New European study on e-Government initiatives

The latest eGovernment benchmark report of the European Commission shows significant improvement on cross-border availability of digital public services and accessibility of public websites from mobile devices in EU Member states. The study also indicates a need for improvement in transparency of public services delivery and use of supporting technology like eIDs or eDocuments. Performance […]

20 November 2017
Experientia and Italian bank Intesa Sanpaolo announce innovative partnership

Wide ranging partnership also covers collaboration with design schools and public events on service design “Finding the way forward for independent design means building new business models for service design consultancies in the age of the company buy-out.” Michele Visciola, President, Experientia PRESS RELEASE It seems the business world is finally realising that service and […]

26 October 2017
Epic storytelling with video

Another EPIC conference come and gone, and no, we’re not using “epic” in the way under-10s use it about cool things on the internet. EPIC is the Ethnographic Praxis in Industry Conference, one of the most important annual events for practitioners of anthropology, ethnography and related disciplines. Ethnography is one of Experientia’s key methodologies, underpinning […]

23 October 2017
Experientia is hiring! Service design intern

Service Design Intern: Lausanne, Switzerland and Turin, Italy Experientia, an international experience design consultancy, is looking for service design interns for our Turin, Italy office, to support research, concept development and design. The ideal candidate will be a holistic thinker and designer, with a systems approach to enable complex service offerings, driven by an understanding […]

23 October 2017
Experientia is hiring! Senior Service Designer

Senior Service Designer: Lausanne, Switzerland and Turin, Italy (*) We are looking for service designers with outstanding design skills, methodical thinking, and experience in designing complex service ecosystems using a human-centered design methodology.   Required 2-5 years’ experience in service design and/or user experience design University and/or advanced degree(s) in Service Design, Interaction Design, User […]

See all articles