Website user experience is becoming a key area of focus for online marketers in an increasingly competitive digital environment, according to research published today.
A survey conducted by E-consultancy and behavioural research consultancy Bunnyfoot found that 72% of UK organisations are planning to increase their usability budget over the next 12 months, a greater percentage than for any other area of digital marketing.
The Usability and User Experience Report 2007 found that organisations, on average, are spending 13% of their website design budgets on usability and 9% of their on-going website maintenance budget.
More than 700 internet marketers took part in the research, rating Amazon, the BBC and Google as the best websites for user experience.
According to the report, the biggest benefits of usability investment are improved perceptions of brand, increased conversion rates and greater customer loyalty and retention.
(via Usability in the News)