17 December 2007

Peter Merholz interviews Don Norman

Be the first to share

Donald Norman
Peter Merholz did an hour-long interview with Donald Norman, who just published a new book: The Design of Future Things.

According to the Adaptive Path blog, the interview deals with: “adaptive cruise control, ubiquitous computing, human plus machine, “user experience,” “affordances,” asking the right questions, coupling design with operations, busting down silos, TiVo has never made any money, Palm, many reasons for the Newton’s failure, boss as an absolute dictator, Henry Dreyfuss and John Deere, design evolving from craft to profession, systems thinking, “T-shaped people,” observing the world, and water bottle caps.”

I personally liked their conversation about the importance of clear conceptual definitions, the new and exciting course about management, design and operations that Don is teaching at Northwestern University, and the deep historic roots of user experience research within cognitive science and the design world.

Listen to interview (50 mb, 54 min.)

Be the first to share
15 November 2017
[Book] Designing Better Services: A Strategic Approach from Design to Evaluation
Designing Better Services: A Strategic Approach from Design to Evaluation by Francesca Foglieni, Beatrice Villari and Stefano Maffei (Polytechnic University of Milan) Springer International Publishing, 2018 VIII, 115 pages This book provides accessible, comprehensive guidance on service design and …
31 October 2017
Waymo focuses on user experience
Waymo —formerly the Google self-driving car project— is investing a lot of time and effort on building out the user experience of its self-driving vehicles, which includes both the external and internal user-facing features of …
27 October 2017
Self-driving cars and humans must learn a common language
For all the intricate technology required for autonomous cars — the sensors to replicate eyes and ears, the computers and algorithms to serve as the car’s brains, the high-definition 3-D maps to guide them — …
1 October 2017
Google’s Director of User Experience on the power of ethnography in an era of Big Data
Elizabeth Churchill, Google's Director of User Experience argues that there has never been a better time for an ethnographic embrace and a reconfiguration of what it means to render meaning into big and small data. …
10 September 2017
[Book] Everyday Schooling in the Digital Age
Everyday Schooling in the Digital Age: High School, High Tech? By Neil Selwyn, Selena Nemorin, Scott Bulfin, Nicola F. Johnson Routledge 2018 – 224 pages [Amazon link] Today’s high schools are increasingly based around the use of digital technologies. Students …
3 September 2017
[Book] Think like an anthropologist
Think Like An Anthropologist by Matthew Engelke Pelican, August 2017, 339 pages [Start reading - Amazon link] How does anthropology help us understand who we are? What can it tell us about culture, from Melanesia to the City of London? Why …
29 August 2017
Self-driving cars need human intuition
"If self-driving cars are going to achieve their promise as a revolution in urban transportation—delivering reduced emissions, better mobility, and safer streets—they will have to exist on a level playing field with the humans who …
4 August 2017
The human side of autonomous cars — with Nissan Research’s Melissa Cefkin
Reposted from Medium Beyond the engineering challenge of creating cars that drive themselves lies the social challenge. Before autonomous cars are ready to navigate our roads, they must be able to navigate the vastly more complicated …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

20 November 2017
Experientia and Italian bank Intesa Sanpaolo announce innovative partnership

Wide ranging partnership also covers collaboration with design schools and public events on service design “Finding the way forward for independent design means building new business models for service design consultancies in the age of the company buy-out.” Michele Visciola, President, Experientia PRESS RELEASE It seems the business world is finally realising that service and […]

26 October 2017
Epic storytelling with video

Another EPIC conference come and gone, and no, we’re not using “epic” in the way under-10s use it about cool things on the internet. EPIC is the Ethnographic Praxis in Industry Conference, one of the most important annual events for practitioners of anthropology, ethnography and related disciplines. Ethnography is one of Experientia’s key methodologies, underpinning […]

23 October 2017
Experientia is hiring! Service design intern

Service Design Intern: Lausanne, Switzerland and Turin, Italy Experientia, an international experience design consultancy, is looking for service design interns for our Turin, Italy office, to support research, concept development and design. The ideal candidate will be a holistic thinker and designer, with a systems approach to enable complex service offerings, driven by an understanding […]

23 October 2017
Experientia is hiring! Senior Service Designer

Senior Service Designer: Lausanne, Switzerland and Turin, Italy (*) We are looking for service designers with outstanding design skills, methodical thinking, and experience in designing complex service ecosystems using a human-centered design methodology.   Required 2-5 years’ experience in service design and/or user experience design University and/or advanced degree(s) in Service Design, Interaction Design, User […]

23 October 2017
Experientia is hiring! Lead Service Designer

Lead Service Designer: Lausanne, Switzerland and Turin, Italy (*) Experientia is seeking a Senior Service Designer to lead service design projects from the Turin, Italy office (*) or the Lausanne, Switzerland office. The Senior Service Designer will have experience leading a team of behavioral analysts and service modelers in research and service design projects lasting […]

18 October 2017
Innovate through service design – The Innovation Center of Intesa Sanpaolo and Experientia for “Torino Design of the City”

by Erin O’Loughlin – Photos: Naz Kazazoglu In Turin, you only need to tell your taxi driver “Take me to the skyscraper” to end up at the impressive Innovation Center of the Intesa Sanpaolo bank, rising in the heart of Turin, with a fine view of the Turin hills and the Italian alps. Here on […]

See all articles