The latest contribution to Ethnomining, the April 2013 Ethnographymatters edition on combining qualitative and quantitative data, edited by Nicolas Nova, is by Rachel Shadoan and Alicia Dudek who present an interesting case study, based on visualizations, involving an on-line role-playing game.
“We embarked on a study to understand both how the Plant Wars players played and why they played. Visualizing the data generated by the player’s in-game actions provided the map, answering the how and what questions. Interviewing the participants and participating in the game ourselves provided the key to that map, answering the why questions.”
Rachel Shadoan likes to find answers to interesting questions, and build interesting things using those answers. Currently she is answering interesting questions in the Intel Labs using a combination of data visualization, data mining, and ethnographic techniques.
Alicia Dudek is a design ethnographer and user experience consultant. Her passion is finding unusual solutions to the usual problems. Currently, she is finding unusual solutions for Deloitte Digital, where she specializes in engaging stakeholders in research insights through participatory design workshops.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
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One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
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Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]