In this first of two columns about the impact of digital culture on design, Sam Jacob asks what America’s Prism surveillance program tells us about design thinking.
“Prism tells us something about design in the twenty-first century. […] It tells us that design is increasingly about systems, increasingly about processes and the way these interface with the real world.
Prism is part, I would suggest, of the realm of design thinking. This is a problem-solving methodology born out of similarly strange bedfellows as The Californian Ideology. In this case it’s art school creativity hijacked by management theory. Design thinking suggests the synthetic way in which designers are (supposed to be) thinking can be applied to almost any subject. Its power is its ability to transform anything into a design problem: the way organisations work, profitability, market share, information, the gathering and processing of intelligence and, it seems, national security.”
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Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]