2 August 2007

Promoting user-centred design innovation in Ireland

Be the first to share

Centre for Design Innovation
The Centre for Design Innovation, which is funded by Enterprise Ireland, an agency of Ireland’s Department for Enterprise, Trade and Employment, aims to research and promote design thinking as a means of driving successful innovation; its goal is to make businesses more competitive and public services more effective.

The Centre, which is run by Toby Scott, previously a director of the UK Design Council and before that an advisor to the UK Government on creativity, design and innovation, takes a strong user-centred approach to innovation: “Design innovation only occurs by understanding and anticipating the needs of your users and creating successful products or services that fulfil their desires. This in turn creates competitive advantage for your organisation.”

In May 2007, Justin Knecht, programme manager at the Centre launched the Innovation by Design programme, a 15-month programme where selected companies use design research tools to better understand their end-user needs and develop these insights into new products and services.

“In June 2007, all the companies in the programme participated in a user-centred design workshop at the Centre for Design Innovation. Three to six representatives from each organisation, including most Managing Directors, learned the tools and techniques firsthand that they would apply to their own businesses. The day was facilitated by Colin Burns, a user centred design expert and former Director of IDEO London. Over a three month period, the organisations will apply these design research tools to their users before convening in September 2007 to discuss what they have learned and the opportunities they have identified to implement through September 2008. The Centre will be taking a qualitative and quantitative measurement of the programmes effect on each organisation.

To most companies this approach is completely new, so each company is partnered with a Design Associate, who provides hand-on mentoring and facilitation with the tools. As opposed to traditional consultancy, the goal of this programme is to leave a legacy of skills within the organisations beyond the end of their involvement with the programme. The mentors will spend at least 40 hours with each company over the course of the programme, which equates to a series of full-day and half-day visits.”

The team is now also working on two long-term projects that will raise the profile of design and its role in innovation.

  • Innovation Northwest” will be a yearlong festival celebrating the role of design within business, the public sector and communities across the border between the Republic of Ireland and Northern Ireland. In recent memory, few other areas have suffered so much due to social migration and the decline of traditional industries caused in part by the “troubles”. This will be an opportunity to re-brand the region as a natural home for innovation and enterprise and to demonstrate the powerful impact of design across all sectors.
  • The Centre for Creativity will provide a permanent “home” or focal point for design, innovation and creativity in Ireland. It starts from the premise that we are all innately creative but that our external environment, be that education, work or community, conspires to suppress that creativity. The Centre will provide a physical (and metaphorical) space to support businesses, communities and organisations to seek creative solutions to their problems.

Be the first to share
18 October 2016
Behavioral economics, UX design and insurance
The key to unlocking the insurance industry, writes Richie Hecker in TechCrunch, is understanding behavioral economics. The most successful players in insurance tech, he says, will win by rounding the edges on existing products. "Don’t …
16 October 2016
Study says aggressive drivers see autonomous cars as easy prey
Aggressive drivers are looking forward to sharing the road with autonomous cars as they believe they can cut in front of them easily. This is how Peter Campbell summarised in the Financial Times one of …
2 October 2016
IFTF uncovers seven new worker archetypes of the on-demand economy
Update: Read also this Fortune Magazine review of the study (as reported by BoingBoing). Institute for the Future, the Caiifornia-based independent, nonprofit strategic research group, releases a new report aimed at gaining a deeper understanding of …
27 September 2016
Health as a social movement
Last week, the UK innovation charity Nesta launched a new report, Health as a Social Movement: The Power of People in Movements. It illuminates the value and role of health social movements and aims to …
18 September 2016
Better decisions by design: applied behavioral science
Can we design a decision aid that gives us health information we need and counters our biases so that we end up more knowledgeable and confident in our preference? This is the challenge that …
18 September 2016
Bruce Sterling and Jasmina Tesanovic on the home of the future
Jasmina Tesanovic (previously) and Bruce Sterling did a residency at The Arthur C. Clarke Center for Human Imagination at UCSD (San Diego, USA), working with the students on design fiction and futurism. The residency …
5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to "transform data into insights about consumers’ motivations and …
4 September 2016
Cognitive bias cheat sheet
Cognitive biases are tendencies to think in certain ways that can lead to systematic deviations from a standard of rationality or good judgment. Buster Benson has tried to arrange the rather exhaustive lists of cognitive …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

22 June 2016
A united energy economy: Experientia helps wrap up the CITYOPT Nice pilot project

Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]

23 May 2016
Experientia white paper: “Conducting clinical trials is about working with patients”

Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]

12 April 2016
The latest on innovation in Energy Efficient Buildings: annual round-up of EU Commission projects

Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]

8 March 2016
Behavioral modeling – Shaping cultural change and behavioral evolution

One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]

See all articles