3 March 2008

Putting innovation in the hands of a crowd

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Kluster
If executives are going to rely on the wisdom of the masses for business help, it’s probably time the masses get a little compensation for it.

That’s the theory behind Kluster, the newest in a lineup of companies using the Web to channel the collective wisdom of strangers into meaningful business strategies. With a cash reward system for contributors and a big beginning at the TED conference last week in Monterey, Calif., Kluster hopes to attract just enough visitors with just enough business smarts to gain early momentum.

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