15 January 2017

Putting the “intelligent” machine in its place

Be the first to share

It’s rare for a data scientist to be so reflective and critical on the limitations (and therefore the real opportunities) of their discipline, as Katherine Bailey has managed in a short article on Techcrunch.

Recent issues around machine learning biases and ethics make it clear that math and data can only take us so far. The recent fake news debacle and the efforts of some top researchers in natural language processing to address it show that sometimes even just defining the problem you’re trying to solve is the hardest part. We need human intelligence to decide how and when to use machine intelligence, and the more sophisticated the uses we make of machine intelligence, the more critically we need human intelligence to ensure it’s deployed sensibly and safely.

It’s time we started exalting critical thinking skills the way we do math skills. While we can entrust machines with mathematical calculations, we can’t entrust them with critical thinking, nor will we be able to any time soon. Reasoning about moral issues and identifying which types of problems are solvable with math are skills unique to humans.

Be the first to share
13 March 2018
Want to craft better policy? Hire an anthropologist
In the spring of 2017 the Danish Business Authority and MindLab, a Danish policy lab, developed a methodology to quickly identify costly regulations and how they could be improved, by combining the Standard Cost Model …
3 March 2018
Putting humans at the center of health care innovation
The healthcare industry has long relied on traditional, linear models of innovation – basic and applied research followed by development and commercialization. While this “lab-bench to bedside” approach has improved healthcare globally, it can take …
24 February 2018
[Paper] The Intuitive Appeal of Explainable Machines
The Intuitive Appeal of Explainable Machines by Andrew D. Selbst (Data & Society Research Institute; Yale Information Society Project) and Solon Barocas (Cornell University) February 19, 2018, 59 pages Abstract As algorithmic decision-making has become synonymous with inexplicable decision-making, …
3 February 2018
Anthropology in Industry w/ Natalie Hanson
Design and anthropology have been seen together with increasing frequency over the last few years, but how do design and anthropology fit together in relation to industry? And, how does this pairing create insight? The …
27 January 2018
[Book] The Age of Surge
The Age of Surge: A Human Centered Framework for Scaling Company Wide Agility and Navigating the Tsunami of Digital By Brad Murphy and Carol Mase Reinvent Press January 2018, 272 pages > Q&A on the book The global forces of …
27 January 2018
[Book] The Human Workplace: People-Centred Organizational Development
The Human Workplace: People-Centred Organizational Development By Andy Swann Kogan Page Publishing October 2017, 232 pages Companies spend time and effort developing their employees - their most important asset - but they often forget to consider the company structure, …
15 December 2017
The body is the missing link for truly intelligent machines
It’s tempting to think of the mind as a layer that sits on top of more primitive cognitive structures. But Ben Medlock, co-founder of SwiftKey, argues that the layered model of cognition is wrong. The point …
15 December 2017
Learning from today’s car-centric cities for a human-centered future of mobility
The introduction of autonomy into urban environments creates a unique opportunity to do things differently. This, writes Maya Pindeus (CEO and co-Founder of Humanising Autonomy) requires us to encourage a human-centered perspective towards urban mobility …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

26 February 2018
Designing Patient Solutions with Meaning: Review of technology and health apps for a better patient experience

Technology is radically changing the world of healthcare and acts at different levels in support of different stakeholders. There are several digital tools on the market (e.g. wearables, virtual reality, robotics, etc.), many of which work in integration with each other, for example, wearables connected to IOT applications. Experientia’s report provide an overview of some […]

22 December 2017
Happy new year 2018!
30 November 2017
New European study on e-Government initiatives

The latest eGovernment benchmark report of the European Commission shows significant improvement on cross-border availability of digital public services and accessibility of public websites from mobile devices in EU Member states. The study also indicates a need for improvement in transparency of public services delivery and use of supporting technology like eIDs or eDocuments. Performance […]

20 November 2017
Experientia and Italian bank Intesa Sanpaolo announce innovative partnership

Wide ranging partnership also covers collaboration with design schools and public events on service design “Finding the way forward for independent design means building new business models for service design consultancies in the age of the company buy-out.” Michele Visciola, President, Experientia PRESS RELEASE It seems the business world is finally realising that service and […]

26 October 2017
Epic storytelling with video

Another EPIC conference come and gone, and no, we’re not using “epic” in the way under-10s use it about cool things on the internet. EPIC is the Ethnographic Praxis in Industry Conference, one of the most important annual events for practitioners of anthropology, ethnography and related disciplines. Ethnography is one of Experientia’s key methodologies, underpinning […]

23 October 2017
Experientia is hiring! Service design intern

Service Design Intern: Lausanne, Switzerland and Turin, Italy Experientia, an international experience design consultancy, is looking for service design interns for our Turin, Italy office, to support research, concept development and design. The ideal candidate will be a holistic thinker and designer, with a systems approach to enable complex service offerings, driven by an understanding […]

See all articles