These are the topics of the latest update on UX Matters:
Strengths and Weaknesses of Quantitative and Qualitative Research
By Demetrius Madrigal and Bryan McClain
Both qualitative and quantitative methods of user research play important roles in product development. Data from quantitative research—such as market size, demographics, and user preferences—provides important information for business decisions. Qualitative research provides valuable data for use in the design of a product—including data about user needs, behavior patterns, and use cases. Each of these approaches has strengths and weaknesses, and each can benefit from our combining them with one another. This month, we’ll take a look at these two approaches to user research and discuss how and when to apply them.
UX Strategy: The Heart of User-Centered Design
By April McGee
Today, organizations interact with their customers through multiple digital channels such as call centers, mobile devices, applications, and Web sites. It is not enough to create a strategy for these channels from business, technology, and marketing perspectives. Rather, it is essential that an organization’s UX strategy be at the core of user-centered design. A UX strategy establishes goals for a cohesive user experience across all channels and touchpoints. The success of a UX strategy across multiple channels and offerings depends especially on identifying the business objectives of the channel leadership and relating them to the user experience, and understanding the overall ecosystem of the customer—in particular, what motivates them
Organizations must translate this information into a cross-channel user experience that meets the needs and aspirations of both its business and its customers.
Book Review: Wicked Problems: Problems Worth Solving (Author: John Kolko)
Review by Arun Joseph Martin, Calvin Chun-yu Chan, Erico Fileno, Noriko Osaka, and Yohan Creemers
In this “Handbook & Call to Action,” Kolko introduces the idea of wicked problems—large-scale social issues that plague humanity, like poverty and malnutrition—then describes the role of design in mitigating these problems. Kolko points out that traditional approaches cannot deal effectively with complex social and cultural problems. Such wicked problems always interconnect with other problems, are costly to solve, and often lack clear methods for understanding and evaluating them.
Kolko suggests that it is possible to mitigate wicked problems through what he calls social entrepreneurship—entrepreneurship that aims to create social capital by adding value to the community rather than focusing only on creating economic wealth.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
It’s that time of year again – Milan’s don’t-miss event for the design community is here. If you’re looking to get inspired at Milan Design Week, then check out our top picks for the latest edition, from Experientia’s designers, strategists and partners. Milan might be best known for its busy streets, traditional cafés and world […]
Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]
Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]
Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]
The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]