19 July 2006

Real Time Rome: MIT reveals Rome’s live traffic info via mobile phones

Be the first to share

Real Time Rome
In a two-page article, the Italian newspaper La Repubblica reports on “Real Time Rome“, a project by Carlo Ratti, director of MIT’s Senseable City Lab that “uses aggregated data from cell phones, buses and taxis in Rome to better understand urban dynamics in real time. By revealing the pulse of the city, the project aims to show how technology can help individuals make more informed decisions about their environment [in the hope that] it [will] be possible to reduce the inefficiencies of present day urban systems and open the way to a more sustainable urban future.” [Text from project website]

[The text below is from La Repubblica, freely translated by the author of this blog]

“In large cities millions of mobile phones constantly communicate their exact location to the mobile operators. Nothing surprising: these phones function precisely because companies like Tim, Vodafone, Wind and H3G can locate them at any moment and provide them with a clear signal. MIT will use the mobile phone location data from Rome that it obtains from Telecom Italia (obviously under anonymous aggregation), to proces them in its computers in Boston, and to return them to Rome in a map that shows the movements of the inhabitants of the city.”

“The results of this processing, which involves the use of complex algorithms (that for instance can figure out the difference between a very slow mobile phone located in the pocket of a pedestrian from one of a driver stuck in traffic) will arrive nearly instantaneously, so that the city will have real time updates on its traffic situation.”

“With the availability of such a tool, people cannot only choose the least busy street to go to a restaurant, but also the least busy restaurant itself. By analysing the location of mobile phones with a particular country code, it is even possible to analyse the flows of tourists: where are the Germans going? How are the Japanese getting around? By combining the traffic data with those of public transportation, one can immediately understand if the bus distribution in a city corresponds to user density, therefore user needs. People can use their mobile phone at any moment to check the presence of the closest taxi and call it, or they can find out where they can find the nearest (and next) available parking space.”

“The “Real-time-Rome” will be presented in September at the Biennale of Venice 10th International Architecture Exhibition.” […]

“The project also involves Google, (the Rome public transport company) ATAC, Samarcanda Taxi and the City of Rome, which will provide mega screens during the testing phase so that Romans can follow their own movements throughout the city.”

Be the first to share
10 September 2017
[Book] Everyday Schooling in the Digital Age
Everyday Schooling in the Digital Age: High School, High Tech? By Neil Selwyn, Selena Nemorin, Scott Bulfin, Nicola F. Johnson Routledge 2018 – 224 pages [Amazon link] Today’s high schools are increasingly based around the use of digital technologies. Students …
29 August 2017
Self-driving cars need human intuition
"If self-driving cars are going to achieve their promise as a revolution in urban transportation—delivering reduced emissions, better mobility, and safer streets—they will have to exist on a level playing field with the humans who …
25 August 2017
Design Thinking is bullshit
Here is Pentagram partner and designer Natasha Jen's definition of design thinking: Design thinking packages a designer's way of working for a non-designer audience by codifying their processes into a prescriptive, step-by-step approach to creative problem …
25 August 2017
Design Thinking needs to think bigger
We live in a massively complex, intricately interconnected global system. And it’s increasingly impossible to be designers (or human beings) without taking into account how we affect and are, in turn, affected by all the …
25 August 2017
Should we delight the customer?
Growing the service design industry requires more than simply educating the next generation of service designers. Business students can also benefit from learning how service design can be used to innovate and address complex market …
9 August 2017
ServDes 2018, the Conference on Service Design and Service Innovation
ServDes, the Conference on Service Design and Service Innovation, is the premier international research conference exploring service design and service innovation. The Call for Papers is now open. Submitted contributions are subject to double-blind peer …
4 August 2017
The human side of autonomous cars — with Nissan Research’s Melissa Cefkin
Reposted from Medium Beyond the engineering challenge of creating cars that drive themselves lies the social challenge. Before autonomous cars are ready to navigate our roads, they must be able to navigate the vastly more complicated …
29 July 2017
“Where the social sciences and business come together” – Alexandra Mack on ethnography
In this episode of the Change Management Review Podcast, Theresa Moulton interviews Alexandra Mack. Alexandra is a senior fellow at Pitney Bowes, the e-commerce services provider, and a Board Member of Ethnographic Praxis in Industry …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

4 August 2017
The human side of autonomous cars — with Nissan Research’s Melissa Cefkin

Reposted from Medium Beyond the engineering challenge of creating cars that drive themselves lies the social challenge. Before autonomous cars are ready to navigate our roads, they must be able to navigate the vastly more complicated nuances of human behaviors and interactions — from that friendly nod that says “You first” at a four-way stop, to the […]

31 May 2017
 Intervista a Todd Harple di Intel sul tech-fashion

Ripostato da Medium – English version Il mondo del fashion sta diventando sempre di più digitale — e non si tratta solo di dispositivi da indossare, ma anche e soprattutto di abbigliamento, realizzato con tessuti in cui sono effettivamente integrati dei sensori in grado di misurare e monitorare il corpo di chi li veste. Dato che la […]

8 May 2017
Why service design is the new black — Intel’s Todd Harple on fashion tech

Reposted from Medium – Versione italiana The world of fashion is becoming increasingly digital — and not just wearable devices, but with clothing made from fabrics that actually integrate sensors and technology that can monitor and measure the wearer. As fashion starts to go beyond outward appearance, fashion designers need to broaden their skillsets, to make sure […]

31 March 2017
Experientia guide to Milan Design Week 2017

It’s that time of year again – Milan’s don’t-miss event for the design community is here. If you’re looking to get inspired at Milan Design Week, then check out our top picks for the latest edition, from Experientia’s designers, strategists and partners. Milan might be best known for its busy streets, traditional cafés and world […]

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

See all articles