Jon’s thoughtful analysis starts with a reflection on why he thinks the profession of Interaction Design reaching a critical divide.
“The divide seems to break down around two forces of gravity, loosely identified as:
A. Design, as a discipline. A locus of study, similar to science or art in breadth and depth, and focused on criticism, behavioral change, craft, empathy, humanism, and reflection.
B. UX, as a form of applied design in the context of marketing, and focused on consumption, speed, innovation, and often, apparently, compromise.”
Rob on the other hand emphasises the retrospective nature of this year’s conference.