Divided Brain, Divided World; Why the best part of us struggles to be heard is an RSA report that explores the practical significance of the scientific fact that the two hemispheres of our brains have radically different ‘world views’.
It argues that our failure to learn lessons from the financial crash, our continuing neglect of climate change, and the increase in mental health conditions may stem from a literal loss of perspective that we urgently need to regain.
The evidence-based case is that the abstract, articulate, instrumentalising world view of the left hemisphere is gradually usurping the more contextual, holistic but relatively tentative world view of the right hemisphere.
Divided Brain, Divided World examines how related issues are illuminated by the ideas developed in author and psychiatrist Iain McGilchrist’s critically acclaimed work: The Master and his Emissary. It features a dialogue between McGilchrist and Director of RSA’s Social Brain Centre, Dr Jonathan Rowson, which informed a workshop with policymakers, journalists and academics. This workshop led to a range of written reflections on the strength and significance of the ideas, including critique, clarification and illustrations of relevance in particular domains, including economics, behavioural economics, climate change, NGO campaigning, patent law, ethics, and art.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
It’s that time of year again – Milan’s don’t-miss event for the design community is here. If you’re looking to get inspired at Milan Design Week, then check out our top picks for the latest edition, from Experientia’s designers, strategists and partners. Milan might be best known for its busy streets, traditional cafés and world […]
Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]
Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]
Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]
The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]