Divided Brain, Divided World; Why the best part of us struggles to be heard is an RSA report that explores the practical significance of the scientific fact that the two hemispheres of our brains have radically different ‘world views’.
It argues that our failure to learn lessons from the financial crash, our continuing neglect of climate change, and the increase in mental health conditions may stem from a literal loss of perspective that we urgently need to regain.
The evidence-based case is that the abstract, articulate, instrumentalising world view of the left hemisphere is gradually usurping the more contextual, holistic but relatively tentative world view of the right hemisphere.
Divided Brain, Divided World examines how related issues are illuminated by the ideas developed in author and psychiatrist Iain McGilchrist’s critically acclaimed work: The Master and his Emissary. It features a dialogue between McGilchrist and Director of RSA’s Social Brain Centre, Dr Jonathan Rowson, which informed a workshop with policymakers, journalists and academics. This workshop led to a range of written reflections on the strength and significance of the ideas, including critique, clarification and illustrations of relevance in particular domains, including economics, behavioural economics, climate change, NGO campaigning, patent law, ethics, and art.
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Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]
Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015