2 January 2008

Samsung on the future of electronic devices

Be the first to share

Donghoon Chang
A few weeks ago, I published a summary of a talk given by Donghoon Chang, vice president of Samsung’s Mobile User Experience Design Group, at the recent Mobile HCI conference in Singapore.

The summary was originally published in Italian on the website of the Italian innovation supplement Nova by Prof. Luca Chittaro.

Today Chittaro published the second part of his summary, which you find translated below:

“The second part of the talk dealt with a number of specific user experience design issues that Chang considers crucial in our relation with future electronic devices, be they mobile or not:

  • Content portability. Users who buy or own digital content (photographs, songs, videos, etc.) have to be able to move these contents between the various electronic devices they own (TV, MP3 player, computer, telephone, home stereo, etc.) At the moment users are – incorrectly – assumed to delve themselves into complex technical issues and to burden themselves with the translation and the transfer of contents between various devices. Even worse is when companies are deliberately trying to limit the portability of contents, by restricting them to a specific platform. The industry should however aim to create integration between products: e.g. when I have a song on a USB key or on an MP3 player, I should be able to listen to it also on my computer, my phone, my home stereo, without having to buy other things, to master technical issues regarding formats and conversions, or to carry out complex actions that make me waist time. This topic is strongly connected with the new concept of migratory interfaces.
     
  • Adaptability of the interface, to allow for a personalisation of the experience. Here he shows the example of Samsung’s uGo interface for mobile phones (developed jointly with Adobe), an adaptive user interface that automatically responds to the user’s environments. The main screen displays a landmark picture that changes based on where you are and what time of day it is, with added graphics and animation alerting you of your mobile phone status (battery charge, missed calls, etc.). For example, the battery charge is displayed by an air balloon in the photo that high up in the sky when the battery is full, but increasingly closer to the ground when the battery starts running out.
     
  • New social paradigms. The impact of phenomena like Myspace, Youtube, Facebook etc. is not limited to the web. Also electronic products have to be rethought within a social dimension. He shows an example of a mobile phone application that Samsung developed in Korea that allows people to listen to music together with others, wherever they may be (the software supports groups of up to 6 people).
     
  • Managing the explosion of choices. Users are suffering under an excess of options, both in terms of devices as in terms of services. This is even exacerbated by a condition of “time starvation” that many live in — which leads to the fact that only 1% of people actually read the manuals of the products they buy, even though companies spend serious resources on producing them. The user experience therefore needs to take into account the fact that people need to be reassured. Some mobile network operators have come to similar conclusions.
     

Chang, also referring to some of the concepts he discussed during the first part of his talk, concluded his presentation by saying that an electronic product should “lead a person along a journey made out of a series of gratifying stages, thanks to a user experience that captures the imagination and reveals unexpected worlds.”.

An American in the audience, who was clearly pleased with the presentation, commented afterwards: “you are bringing magic into product design”.

This compliment could also be interpreted negatively, in the sense that interaction design sometimes runs the risk of becoming more magic than science. It is clear however that people like Donghoon Chang, who have a liberal arts background, can see certain aspects that technologists cannot (and vice versa). A multi-disciplinary design team that brings together these two points of view into a constructive dialogue is one of those “secrets” in how future innovative products ought to be designed.”

Be the first to share
8 May 2017
Why service design is the new black — Intel’s Todd Harple on fashion tech
The world of fashion is becoming increasingly digital — and not just wearable devices, but with clothing made from fabrics that actually integrate sensors and technology that can monitor and measure the wearer. As fashion starts to …
28 April 2017
Global study: Leading companies bet on customer experience
A new report from Harvard Business Review Analytic Services reveals that customer experience is vital for business success, and establishes social media as the foundation for customer experience. The survey, which includes 600+ leaders from the …
28 April 2017
[Book] Quantitative Ethnography
Quantitative Ethnography David Williamson Shaffer Boswell Press Available April 2017 > Download Introduction > Watch video presentation This is a book about understanding why, in the digital age, the old distinctions between qualitative and quantitative research methods, between the sciences and …
22 April 2017
An anthropologist in the boardroom
"It is often tempting to think that the 21st-century world is so closely integrated and digitised that the issue of culture is becoming irrelevant," writes Gillian Tett in the Financial Times. "But behind the scenes, …
21 April 2017
ONE Design: a portal on Adaptive Path’s work with Capital One Bank
ONE Design is a content portal where Capital One, the eighth-largest bank in the United States, shares (many) inspiring stories of how their Adaptive Path designers "impact lives with humanity, simplicity, ingenuity - and empower …
13 April 2017
How Silicon Valley is (ab)using behavioral science and nudging
In an extensive review of The Undoing Project: A Friendship That Changed Our Minds, the book by Michael Lewis on the psychologists Daniel Kahneman and Amos Tversky, Tamsin Shaw provides a deeper criticism of the …
11 April 2017
[Book] Designing User Interfaces for an Aging Population: Towards Universal Design
Designing User Interfaces for an Aging Population: Towards Universal Design By Jeff Johnson and Kate Finn Morgan Kaufmann Publishers, March 2017 258 pages > First chapter Designing User Interfaces for an Aging Population: Towards Universal Design presents age-friendly design guidelines …
8 April 2017
Jeremy Myerson on how social challenges can catalyse design-led innovation in industry
In this recent talk at the RCA in London, writer and academic Jeremy Myerson explores how social challenges can catalyse design-led innovation in industry. Rather than seeing such issues as ageing populations, growing healthcare needs …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

31 March 2017
Experientia guide to Milan Design Week 2017

It’s that time of year again – Milan’s don’t-miss event for the design community is here. If you’re looking to get inspired at Milan Design Week, then check out our top picks for the latest edition, from Experientia’s designers, strategists and partners. Milan might be best known for its busy streets, traditional cafés and world […]

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

See all articles