16 May 2013

SAP’s UX strategy

Be the first to share

SAP customers are increasingly telling the company that user experience (UX) is the differentiator, not features and functions, starts the introduction to SAP’s new UX strategy.

“With [its] large product portfolio, any SAP UX strategy cannot be a “boil the ocean” approach; it has to target the areas that will have the biggest impact. So, instead of closing themselves off in a meeting room with like-minded colleagues, SAP user experience and product leads invited customers to tackle the challenge together as one team.

Driven by SAP’s Sam Yen, Andreas Hauser, Gerrit Kotze, Nis Boy Naeve, Jörg Rosbach, and Volker Zimmermann, these were not high-level-sit-around-a-long-table-sipping-mineral-water meetings. Instead, all participants rolled up their shirtsleeves, got out markers and post-its, brainstormed, exchanged, debated, and analyzed. The workshops and iterations started in the spring of 2012 and concluded several months ago in Walldorf.”

Based on [this] feedback from customers and trends in the IT industry, SAP defined a clear user experience strategy that incorporates [their] aspiration, vision, and mission for user experience.

“Reflecting IT trends and user expectations, we have distilled our strategy into the following design directions:
• Solve the right problem the right way
• Design for the mobile mind-set
• Give the user one entry point
• Provide coherence for common activities
• Know and show the user context
• Provide brand coherence
• Integrate data meaningfully
• Enable adaptation and personalization
• Deploy to users in one day

By 2015, SAP will make superior user experience and design an integral part of the SAP brand experience – just as the SAP HANA® platform has reconfirmed SAP’s reputation for innovation.

A key consideration in improving the user experience of SAP applications was how to include existing applications, which already
deliver consumer-grade experience, while embracing such new technologies as mobile and cloud. SAP decided to focus on three areas for applications:

  • Provide consumer-grade UX for new applications
  • Renew existing applications by improving the UX of software supporting the most commonly-used business scenarios
  • Enable customers to improve the UX of the SAP software they use to perform their own mission-critical business scenarios

Over time, the percentage of new and renewed applications representing SAP software will increase to significantly augment the overall usability of SAP business solutions.”

Also check out SAP Fiori, a collection of apps with a simple and easy to use experience for broadly and frequently used SAP software functions that work seamlessly across devices – desktop, tablet, or smartphone, and according to SAP “a major step forward in executing on the “renew” pillar of the strategy.”

Be the first to share
28 April 2017
Global study: Leading companies bet on customer experience
A new report from Harvard Business Review Analytic Services reveals that customer experience is vital for business success, and establishes social media as the foundation for customer experience. The survey, which includes 600+ leaders from the …
22 April 2017
An anthropologist in the boardroom
"It is often tempting to think that the 21st-century world is so closely integrated and digitised that the issue of culture is becoming irrelevant," writes Gillian Tett in the Financial Times. "But behind the scenes, …
21 April 2017
ONE Design: a portal on Adaptive Path’s work with Capital One Bank
ONE Design is a content portal where Capital One, the eighth-largest bank in the United States, shares (many) inspiring stories of how their Adaptive Path designers "impact lives with humanity, simplicity, ingenuity - and empower …
13 April 2017
How Silicon Valley is (ab)using behavioral science and nudging
In an extensive review of The Undoing Project: A Friendship That Changed Our Minds, the book by Michael Lewis on the psychologists Daniel Kahneman and Amos Tversky, Tamsin Shaw provides a deeper criticism of the …
11 April 2017
[Book] Designing User Interfaces for an Aging Population: Towards Universal Design
Designing User Interfaces for an Aging Population: Towards Universal Design By Jeff Johnson and Kate Finn Morgan Kaufmann Publishers, March 2017 258 pages > First chapter Designing User Interfaces for an Aging Population: Towards Universal Design presents age-friendly design guidelines …
6 April 2017
Interview with Prof. Bill Beeman on the ways ethnography can improve business
A fertile relationship is growing between anthropology and business. Marketers are finding that anthropologists gather very useful knowledge by studying consumers in their natural habitat using the ethnographic techniques of observation and interviewing. A leader in …
2 March 2017
Business as Unusual: Latest issue of Touchpoint, the service design journal
“Business as Unusual” was the theme of the ninth annual Service Design Global Conference held in Amsterdam and in its play on words, it recognises that service design is more and more becoming an established …
1 March 2017
[OECD Publication] Behavioural Insights and Public Policy
Behavioural Insights and Public Policy: Lessons from Around the World OECD, March 2017 408 pages “Behavioural insights”, or insights derived from the behavioural and social sciences, including decision making, psychology, cognitive science, neuroscience, organisational and group behaviour, are …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

31 March 2017
Experientia guide to Milan Design Week 2017

It’s that time of year again – Milan’s don’t-miss event for the design community is here. If you’re looking to get inspired at Milan Design Week, then check out our top picks for the latest edition, from Experientia’s designers, strategists and partners. Milan might be best known for its busy streets, traditional cafés and world […]

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

See all articles