The launch took place at the international SEE conference on integrating design into regional and national policies, that took place at the Flemish Parliament and was chaired by myself.
The toolkit is designed to help local governments perform service design with a minimal need of outside assistance, and offers an introduction to service design, an explanation of the most important techniques, a practical road map, and a great many tools and templates.
The SEE project, which includes partners from 11 countries, has involved a series of workshops with policymakers on themes such as design in innovation policy, design for sustainability, evaluating the return on design investment and bringing innovative ideas to market through design. The conference – that I will report on more in a few days – was the project’s final event, and provided delegates with an overview of design’s role in innovation, recent design policy developments in Europe and examples of successful design policies and promotion programmes – through speakers such as Anders Byriel (Chairman of Danish Design Council), Judith Thompson (Director, Better by Design, New Zealand), Patrick Janssens (Mayor, City of Antwerp, Belgium), and Brian Boyer (Sitra, Finland). Peter Dröll, the European Commission’s head of innovation, explained how the EU is working on making design a structural part of its innovation policy.