1 December 2005

Shoot the focus group [Business Week]

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Exasperation with focus groups, while not universal, is growing as companies look for better ways to get inside consumers’ heads, often assisted by new technology and the Internet.

Perhaps the most common complaint about focus groups is that consumers are not honest in front of other people. America Online Inc. in 2003 saw a disconnect between what men revealed in groups and the complaints about spam it received by e-mail. It turned out that men, in a room with strangers, were not keen to admit they didn’t have full command of their laptops. But in e-mails, they conceded that they were tortured by underperforming spam blockers.

Observing and interviewing men at their keyboards led to a revamp of the AOL blocker and an ad campaign publicizing the change. “There’s peer pressure in focus groups that gets in the way of finding the truth about real behavior and intentions,” says John B. Osborne, chief executive officer of BBDO, New York, AOL’s ad agency.

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1 March 2017
[OECD Publication] Behavioural Insights and Public Policy
Behavioural Insights and Public Policy: Lessons from Around the World OECD, March 2017 408 pages “Behavioural insights”, or insights derived from the behavioural and social sciences, including decision making, psychology, cognitive science, neuroscience, organisational and group behaviour, are …
28 February 2017
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19 January 2017
Anthropologist Sally Applin on the automation of qualitative methods
Anthropology and its methodologies cannot easily be automated. However, both design and engineering based organizations are attempting it. Anthropologist Sally A. Applin argues that this is based in part on historic legacy systems, a misunderstanding …
19 January 2017
Social science must return to qualitative research to understand social and political shifts
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19 January 2017
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19 January 2017
[Report] Behavioural Insights at the United Nations – Achieving Agenda 2030
In 2016, the UNDP Innovation Facility collaborated with the newly engaged UN Behavioural Science Advisor to work on behaviorally-informed design with 8 UNDP Country Offices in all 5 regions: Bangladesh, Cameroon, China, Ecuador, Jordan, Moldova, …
14 January 2017
Nissan turns to ethnographic research to inform the design of new models
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8 January 2017
Two perspectives on the role of ethnography in innovation
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12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

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29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

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29 August 2016
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