Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic.
Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with Singapore’s Health Ministry’s Ageing Planning Office, gleaned “insights from 24 interviewees between the ages of 55 and 85, and [used] information on how they and their caregivers interacted with public health institutions, to create eight “personas” for elderly consumers and suggested models for how they would behave.”
Mulchand then interviewed Experientia President Michele Visciola, who led the study:
The study points to problems due to the fact that most systems are designed for generic users and not specific people.
Medical institutions are science-oriented and do their best to improve the medical part of the service, but they are inconsistent in addressing typical cultural expectations… They need a more holistic approach that considers the ‘real lives’ of people and not just their symptoms. They need to be more patient-centric.
There is also a need for better social infrastructure and community-based support.
Patients are no longer just passive recipients of solutions. The ‘payers’ want to be listened to and to decide what solutions are good for them before they accept new things in the market. That’s a trend that is emerging worldwide.
The findings of the Experientia study have been incorporated in the Health Ministry’s ongoing $3 billion Action Plan For Successful Ageing.
Mulchand’s article also features the “Empathetic Technology For Ageing” ethnographic study conducted by Orcadesign Consultants.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]