A few days ago Experientia’s latest collaboration with Korea’s Design Center Busan wrapped up, as 21 South Korean students completed a summer study program in Turin.
Experientia ran a creative workshop for the students, titled “Barely legal, but very nice! Smart interventions in public spaces, offices and services“. The diverse curricula of the program included architecture, industrial design, visual design, fine arts and more, and was selected by the Design Center Busan (DCB), in collaboration with Gwangju Design Center (GDC) and the Daegu Gyeongbuk Design Center (DGDC). Experientia’s faculty were Design Director Jan-Christoph Zoels, and interaction designers Renzo Giusti and Seungjun Jeong.
Experientia’s workshop tackled contemporary issues in the design discourse about Smart Cities and smart citizenship, raising awareness of public interventions, grassroots initiatives, and the formal and informal best practices that cities around the world are rolling out to meet the challenges of civic development.
The workshop explored the use of participatory design techniques aimed at urban scale issues. The students were exposed to a diverse palette of solutions for issues of civic consent creation and management, creative problem solving, citizen engagement and public sphere re-appropriation.
Students were also challenged to come up with creative solutions to address real issues they identified, from their fresh perspective, during their stay in Turin. To face the challenge of designing in an unknown territory, they were invited to take a bold yet borderline stance. To conceive design intervention capable of bringing citizens together, students could design light and pop-up solutions that would achieve the goals expected, even eschewing full compliance with official regulations.
The workshop ended on Tuesday July 30th with a final exhibition of a set of posters showcasing the design interventions conceived by the 4 groups of young Korean designers. A final keynote speech by world-famous futurist and science fiction author Bruce Sterling officially concluded the proceedings.
The workshop benefitted from the contributions of many practitioners in Turin and Milan. Experientia wants to thank: Matteo Robiglio (Tra), Simone Carena and Marco Bruno (Motoelastico), Paolo Maldotti (Archilandstudio), Isabella Steffan (studiosteffan), Carlotta Bonvicini and Francesco Cerroni (MiC, mobility in chain), Stefano Recalcati (ARUP), Giovanna Castiglioni (Fondazione Achille Castiglioni), and Luca Troisi (Enhancers).
Finally, special thanks go to SeungJun Jeong (Experientia) for managing the workshop preparation and facilitating the relationship with Design Centre Busan, and to Federico De Giuli for hosting us at the wonderful Cluster Learning Communities space.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]