10 July 2011

Smart Design’s Femme Den series on gender and design

Be the first to share

Triumph
Smart Design’s think tank presents an ongoing discussion of how gender should be included in good design – all published in a new series on Fast Company.

The Femme Den started thinking about gender and design five years ago as an expansion of Smart Design’s commitment to understanding people.

Introduction
Smart Design’s think tank presents an ongoing discussion of how gender should be included in good design.

Women are 85% of the consumer market. But how do you reach them?
“Approach women like you do wild animals, with caution and a soothing voice.” I have to agree. Targeting a female audience requires a delicate, nuanced approach.

Why girly designs directed at women often backfire
Women don’t always take kindly to being isolated by gender or being told that they’re “different.” There needs to be a rock-solid rationale for separate, visible design solutions.

How a gadget can draw women while impressing men
Good technology doesn’t necessarily have to be overly complicated. Just look at the Flip video camera, whose intuitive UI appealed to women, while still impressing techie men.

Be the first to share
31 January 2017
Yves Béhar’s ten principles for design in the age of AI
Swiss designer, entrepreneur, and sustainability advocate Yves Béhar points out that there are no high-level manifestos or guidelines for designers working with AI, robotics, and connected technology today. Last week, in a talk delivered at the …
12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design
Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie", the CITYOPT project has once again been recognized, this time in the prestigious French design competition: "Observeur du Design 2017", in the …
12 November 2016
The time of user empathy
Forbes Product Member, Alec Pomnichowski, describes the parallels between architecture and product development thinking. He asks product-types to be considerate and thoughtful about the ways in which users experience products and find value in them …
28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition
The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select …
18 September 2016
Bruce Sterling and Jasmina Tesanovic on the home of the future
Jasmina Tesanovic (previously) and Bruce Sterling did a residency at The Arthur C. Clarke Center for Human Imagination at UCSD (San Diego, USA), working with the students on design fiction and futurism. The residency …
14 August 2016
The psychology of scarcity: what behavioral economics can teach design
Eldar Shafir, professor of psychology and public affairs at Princeton University and coauthor, with Sendhil Mullainathan, of the book Scarcity: The New Science of Having Less and How It Defines Our Lives (Picador, 2013), talks …
31 July 2016
Examining cultural need: discussing design anthropology with Amélie Lamont
Designer Erin Lynch recently interviewed Amélie Lamont, a NYC-based design anthropologist, and the result is quite stimulating, particularly also on the topic gender and racial gaps in the design industry. According to Amélie, "design anthropology focuses …
19 May 2016
Transition design as postindustrial interaction design
The School of Design at Carnegie Mellon University has started talking about 'Transition Design.' In his long reflection about this new kind of design practice, Cameron Tonkinwise, CMU's Director of Design and Doctoral Studies, writes: Transition refers …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

See all articles