Social scientists say that tech companies are showing an increased interest in their skills, especially with the rising importance of social networking and big data, and that their roles within those companies are changing. A report by Janet I. Tu, the Seattle Times technology reporter.
In the past few years, with the rise of social computing and social media, tech companies have come to understand that, “It’s not enough to understand the individual user,” said Donald Farmer, a Seattle-based vice president of product management at QlikTech, a software company. “You have to understand them in a social context.” […]
Tracey Lovejoy, a senior user research lead for Office, has used her anthropology training at Microsoft as a user experience researcher and an ethnographer, researching how technology is embedded in people’s lives.
Recently, she and her team conducted a field study of about three dozen people, talking to people and observing them in their environments to understand the kinds of work they do on their tablets and how those tablets fit within their wider technology ecosystem.
One theme that emerged was that many tablet owners used their devices for more “casual productivity” and in more relaxed positions, such as reclining on the couch — information useful for future iterations of Office.
These days, Lovejoy observed, it’s the researchers themselves who are more embedded into product teams, “becoming more impactful, and influencing decisions at the strategic level.”
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Reposted from Medium Beyond the engineering challenge of creating cars that drive themselves lies the social challenge. Before autonomous cars are ready to navigate our roads, they must be able to navigate the vastly more complicated nuances of human behaviors and interactions — from that friendly nod that says “You first” at a four-way stop, to the […]
Ripostato da Medium – English version Il mondo del fashion sta diventando sempre di più digitale — e non si tratta solo di dispositivi da indossare, ma anche e soprattutto di abbigliamento, realizzato con tessuti in cui sono effettivamente integrati dei sensori in grado di misurare e monitorare il corpo di chi li veste. Dato che la […]
Reposted from Medium – Versione italiana The world of fashion is becoming increasingly digital — and not just wearable devices, but with clothing made from fabrics that actually integrate sensors and technology that can monitor and measure the wearer. As fashion starts to go beyond outward appearance, fashion designers need to broaden their skillsets, to make sure […]
It’s that time of year again – Milan’s don’t-miss event for the design community is here. If you’re looking to get inspired at Milan Design Week, then check out our top picks for the latest edition, from Experientia’s designers, strategists and partners. Milan might be best known for its busy streets, traditional cafés and world […]
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