In anticipation of the upcoming IxDA Interaction12 Conference taking place in Dublin, Ireland February 1–4, Core77 is bringing us a preview of this year’s event, including this guest post by David Malouf, professor of Interaction Design in the Industrial Design Department at the Savannah College of Art and Design.
“In the last year IxD, as a community of practice, has faced its strongest challenge to date. We have shifted from converging and assimilating to a community that is ever rapidly diverging.
The divergence is happening along the lines of the gravitational interests from where interaction design was born or where the slippery slope of our primary interest takes us. The divergence is also because the level of complexity of our problem sets have grown so vast that no single group can or should keep track of all of it. We have split basically along our primary lines of interest: Engineering, Individuals (psychology), Culture (anthropology) and Art.”
Note that Experientia partner Jan-Christoph Zoels will be attending Interaction12 as well.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]
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The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]