“Some problems do genuinely lend themselves to Big Data solutions,” writes Gary Marcus in The New Yorker.
“But not every problem fits those criteria; unpredictability, complexity, and abrupt shifts over time can lead even the largest data astray. Big Data is a powerful tool for inferring correlations, not a magic wand for inferring causality. The field has thus far apparently yielded only modestly improved weather prediction, and had little, if any, impact on challenges such as getting computers to program themselves.” […]
“The more complex a problem is, and the more particular instances differ from those that came before, the less likely Big Data is to be a sure thing.
In the years to come, scientists and engineers will develop a clearer picture of the circumstances in which Big Data can and can’t make a big difference; for now, hype needs to be tempered with caution and a sensitivity to when humans should and should not remain in the loop. As Alexei Efros, one of the leaders in applying Big Data to machine vision, put it, Big Data is “a fickle, coy mistress,” inviting, yet not without risk.”
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Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]
Arti Mulchand reports in the Straits Times, Singapore’s main newspaper, on Experientia’s “Design for Ageing Gracefully” project: Putting faces to end-users early in the design process is changing the way designers and organisations are approaching products aimed at Singapore’s growing elderly demographic. Experientia’s ethnographic study, which was commissioned by DesignSingapore Council in a collaboration with […]
Experientia is pleased to announce that we’ve started 2016 with a brand new website. Experientia’s now officially 10 years old, and we decided that the best way to celebrate is by building a new website that showcases our growth – with new projects, new people in the staff, and two new locations in Lausanne and […]