5 April 2011

Storytelling and destination development

Be the first to share

Storytelling and Destination Development
The study “Storytelling and Destination Development” by the Nordic Innovation Centre set out to scrutinize the possibilities and drawbacks of using storytelling as a means of developing and marketing Nordic tourism destinations.

On the basis of five selected Nordic cases, the study sheds light both on the ways in which storytelling is practiced and how stakeholder cooperation unfolds and seeks to determine the prerequisites for using storytelling as part of a destination development strategy.

Drawing on the literature on storytelling as well as theory on inter-organisational relations, the study develops a theoretical model which centres on four closely interrelated elements: types of stakeholders involved; stages of the storytelling process; outcome of the storytelling process; and destination development. The theoretical model serves as a central tool for the cases presented to illustrate the issues at stake.

The five cases – one each from Denmark, Finland, Iceland, Norway and Sweden – consist of rich sets of data: interviews with main stakeholders; collection of industry documents, marketing material and media coverage; observation of stakeholder meetings; and participant observation of storytelling events.

The findings point to the importance of a location-based story to conceptualize, substantiate, and commercialize a destination. Findings suggest that some cases are characterized by individual stories of many qualities in terms of dramaturgical principles and customer involvement, however, an overall story framework is non-existent which makes the storytelling initiative poorly suited as a means of destination development. In other cases, a more holistic, coordinated story can be identified that ties the individual stories together and on this basis a common identity for the destination seems to materialize. The nature of stakeholder relations helps explain why some storytelling practices have destination development potential whereas others have not. Dedicated leadership, multi-actor involvement and two-way communication appear to be prerequisites for the destination development potential of storytelling activities.

Be the first to share
15 December 2017
The body is the missing link for truly intelligent machines
It’s tempting to think of the mind as a layer that sits on top of more primitive cognitive structures. But Ben Medlock, co-founder of SwiftKey, argues that the layered model of cognition is wrong. The point …
15 December 2017
Learning from today’s car-centric cities for a human-centered future of mobility
The introduction of autonomy into urban environments creates a unique opportunity to do things differently. This, writes Maya Pindeus (CEO and co-Founder of Humanising Autonomy) requires us to encourage a human-centered perspective towards urban mobility …
7 December 2017
Game Your Brain: The neurological impact of UX
The world is experiencing a merging of media and minds that we haven't yet created a vocabulary for. We know that user experience design has the power to respond to what algorithms deem "suitable" to us, …
30 November 2017
New European study on e-Government initiatives
The latest eGovernment benchmark report of the European Commission shows significant improvement on cross-border availability of digital public services and accessibility of public websites from mobile devices in EU Member states. The study also indicates …
22 November 2017
Human-centred design in global health: A scoping review of applications and contexts
Human-centred design in global health: A scoping review of applications and contexts By Alessandra N. Bazzano (1), Jane Martin (2), Elaine Hicks (3), Maille Faughnan (1), and Laura Murphy (1) PLoS ONE12(11): e0186744. Published: November 1, 2017 Health …
22 November 2017
[Book] Making Cities Smarter
Making Cities Smarter - Designing Interactive Urban Applications by Martin Tomitsch Jovis Publishers March 2018, 208 pages Abstract More than half of the world's population is now living in cities, and this number is predicted to rise. This means that …
31 October 2017
Waymo focuses on user experience
Waymo —formerly the Google self-driving car project— is investing a lot of time and effort on building out the user experience of its self-driving vehicles, which includes both the external and internal user-facing features of …
3 October 2017
Don’t miss Experientia at Torino Design of the City
Torino Design of the City is nearly here! Experientia will of course be part of this exciting week (10-16 October) of events, meetings, workshops, exhibitions and guided tours about design, and we warmly invite you …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

22 December 2017
Happy new year 2018!
30 November 2017
New European study on e-Government initiatives

The latest eGovernment benchmark report of the European Commission shows significant improvement on cross-border availability of digital public services and accessibility of public websites from mobile devices in EU Member states. The study also indicates a need for improvement in transparency of public services delivery and use of supporting technology like eIDs or eDocuments. Performance […]

20 November 2017
Experientia and Italian bank Intesa Sanpaolo announce innovative partnership

Wide ranging partnership also covers collaboration with design schools and public events on service design “Finding the way forward for independent design means building new business models for service design consultancies in the age of the company buy-out.” Michele Visciola, President, Experientia PRESS RELEASE It seems the business world is finally realising that service and […]

26 October 2017
Epic storytelling with video

Another EPIC conference come and gone, and no, we’re not using “epic” in the way under-10s use it about cool things on the internet. EPIC is the Ethnographic Praxis in Industry Conference, one of the most important annual events for practitioners of anthropology, ethnography and related disciplines. Ethnography is one of Experientia’s key methodologies, underpinning […]

23 October 2017
Experientia is hiring! Service design intern

Service Design Intern: Lausanne, Switzerland and Turin, Italy Experientia, an international experience design consultancy, is looking for service design interns for our Turin, Italy office, to support research, concept development and design. The ideal candidate will be a holistic thinker and designer, with a systems approach to enable complex service offerings, driven by an understanding […]

23 October 2017
Experientia is hiring! Senior Service Designer

Senior Service Designer: Lausanne, Switzerland and Turin, Italy (*) We are looking for service designers with outstanding design skills, methodical thinking, and experience in designing complex service ecosystems using a human-centered design methodology.   Required 2-5 years’ experience in service design and/or user experience design University and/or advanced degree(s) in Service Design, Interaction Design, User […]

See all articles