19 August 2006

Strategic planning for the future at Siemens

Be the first to share

Planning for the future at Siemens
With its “Pictures of the Future” approach, Siemens takes a long look into the future: 10, 20 or even 30 years, depending upon the area of activity. The goal is “to identify promising technologies and future consumer wishes and to discover new business possibilities”. The result of Siemens’ methodical approach to strategic planning is “a coherent vision of tomorrow’s world”.

Here are some of the the important future trends that Siemens identified:

  • Information and communications
    Globalization, individualisation, mobility and self-organisation are the driving forces in the field of information and communications technology. Today’s business processes require real-time availability of information coupled with an end-to-end security philosophy across all processes. In the future, all objects of daily life will be able to communicate, thus enhancing user comfort and fulfilling other needs regarding design and emotional content. In turn, entertainment and communication will converge, with applications being accessible from anywhere at any time via, for example, mobile devices featuring intuitive user interfaces.

  • Transportation
    Mobility is not just a need of the industrialised nations – passenger traffic and goods transportation in industrialised developing countries is also growing rapidly. The automobile of the future will “tank” fuel and software. It will independently warn the driver of hazards and traffic jams – sensors and communications networks make this possible. Paying with smart cards and constantly updated traffic information will increase commuting comfort.

  • Health
    Information and communications technologies are among the strongest forces driving the health-care market. Tomorrow’s innovative IT and communications solutions will be more powerful than their predecessors, and they will be an important tool for physicians and medical personnel – as well as for health insurance providers and pharmaceutical companies. Home-based care (i.e., medical care of patients in their own homes) will become more widespread. With new procedures and processes for diagnosis and therapy, the vision of medical care customised to a patient’s individual needs will become a reality.

  • Services
    The importance of the service sector is growing, in particular, personalised services that are user-oriented. For example, it will be possible to get individualised rates and using technical instruments will be easier. Virtual assistants collect information on the internet. Intelligent cameras and biometric systems ensure a high level of security. Remote maintenance and automated services will become an everyday element of professional and private life in the future.

Be the first to share
10 September 2017
[Book] Everyday Schooling in the Digital Age
Everyday Schooling in the Digital Age: High School, High Tech? By Neil Selwyn, Selena Nemorin, Scott Bulfin, Nicola F. Johnson Routledge 2018 – 224 pages [Amazon link] Today’s high schools are increasingly based around the use of digital technologies. Students …
29 August 2017
Self-driving cars need human intuition
"If self-driving cars are going to achieve their promise as a revolution in urban transportation—delivering reduced emissions, better mobility, and safer streets—they will have to exist on a level playing field with the humans who …
25 August 2017
Design Thinking is bullshit
Here is Pentagram partner and designer Natasha Jen's definition of design thinking: Design thinking packages a designer's way of working for a non-designer audience by codifying their processes into a prescriptive, step-by-step approach to creative problem …
25 August 2017
Design Thinking needs to think bigger
We live in a massively complex, intricately interconnected global system. And it’s increasingly impossible to be designers (or human beings) without taking into account how we affect and are, in turn, affected by all the …
25 August 2017
Should we delight the customer?
Growing the service design industry requires more than simply educating the next generation of service designers. Business students can also benefit from learning how service design can be used to innovate and address complex market …
9 August 2017
ServDes 2018, the Conference on Service Design and Service Innovation
ServDes, the Conference on Service Design and Service Innovation, is the premier international research conference exploring service design and service innovation. The Call for Papers is now open. Submitted contributions are subject to double-blind peer …
4 August 2017
The human side of autonomous cars — with Nissan Research’s Melissa Cefkin
Reposted from Medium Beyond the engineering challenge of creating cars that drive themselves lies the social challenge. Before autonomous cars are ready to navigate our roads, they must be able to navigate the vastly more complicated …
29 July 2017
“Where the social sciences and business come together” – Alexandra Mack on ethnography
In this episode of the Change Management Review Podcast, Theresa Moulton interviews Alexandra Mack. Alexandra is a senior fellow at Pitney Bowes, the e-commerce services provider, and a Board Member of Ethnographic Praxis in Industry …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

4 August 2017
The human side of autonomous cars — with Nissan Research’s Melissa Cefkin

Reposted from Medium Beyond the engineering challenge of creating cars that drive themselves lies the social challenge. Before autonomous cars are ready to navigate our roads, they must be able to navigate the vastly more complicated nuances of human behaviors and interactions — from that friendly nod that says “You first” at a four-way stop, to the […]

31 May 2017
 Intervista a Todd Harple di Intel sul tech-fashion

Ripostato da Medium – English version Il mondo del fashion sta diventando sempre di più digitale — e non si tratta solo di dispositivi da indossare, ma anche e soprattutto di abbigliamento, realizzato con tessuti in cui sono effettivamente integrati dei sensori in grado di misurare e monitorare il corpo di chi li veste. Dato che la […]

8 May 2017
Why service design is the new black — Intel’s Todd Harple on fashion tech

Reposted from Medium – Versione italiana The world of fashion is becoming increasingly digital — and not just wearable devices, but with clothing made from fabrics that actually integrate sensors and technology that can monitor and measure the wearer. As fashion starts to go beyond outward appearance, fashion designers need to broaden their skillsets, to make sure […]

31 March 2017
Experientia guide to Milan Design Week 2017

It’s that time of year again – Milan’s don’t-miss event for the design community is here. If you’re looking to get inspired at Milan Design Week, then check out our top picks for the latest edition, from Experientia’s designers, strategists and partners. Milan might be best known for its busy streets, traditional cafés and world […]

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

See all articles