19 August 2006

Strategic planning for the future at Siemens

Be the first to share

Planning for the future at Siemens
With its “Pictures of the Future” approach, Siemens takes a long look into the future: 10, 20 or even 30 years, depending upon the area of activity. The goal is “to identify promising technologies and future consumer wishes and to discover new business possibilities”. The result of Siemens’ methodical approach to strategic planning is “a coherent vision of tomorrow’s world”.

Here are some of the the important future trends that Siemens identified:

  • Information and communications
    Globalization, individualisation, mobility and self-organisation are the driving forces in the field of information and communications technology. Today’s business processes require real-time availability of information coupled with an end-to-end security philosophy across all processes. In the future, all objects of daily life will be able to communicate, thus enhancing user comfort and fulfilling other needs regarding design and emotional content. In turn, entertainment and communication will converge, with applications being accessible from anywhere at any time via, for example, mobile devices featuring intuitive user interfaces.

  • Transportation
    Mobility is not just a need of the industrialised nations – passenger traffic and goods transportation in industrialised developing countries is also growing rapidly. The automobile of the future will “tank” fuel and software. It will independently warn the driver of hazards and traffic jams – sensors and communications networks make this possible. Paying with smart cards and constantly updated traffic information will increase commuting comfort.

  • Health
    Information and communications technologies are among the strongest forces driving the health-care market. Tomorrow’s innovative IT and communications solutions will be more powerful than their predecessors, and they will be an important tool for physicians and medical personnel – as well as for health insurance providers and pharmaceutical companies. Home-based care (i.e., medical care of patients in their own homes) will become more widespread. With new procedures and processes for diagnosis and therapy, the vision of medical care customised to a patient’s individual needs will become a reality.

  • Services
    The importance of the service sector is growing, in particular, personalised services that are user-oriented. For example, it will be possible to get individualised rates and using technical instruments will be easier. Virtual assistants collect information on the internet. Intelligent cameras and biometric systems ensure a high level of security. Remote maintenance and automated services will become an everyday element of professional and private life in the future.

Be the first to share
30 January 2017
Future of Healthcare Provision: Opportunities for Patient Engagement
Future Agenda, a non-for-profit UK-based foresight initiative, has just published a new 38-page paper entitled Future of Healthcare Provision: Opportunities for Patient Engagement. Many believe the healthcare sector is ripe for a digital transformation. The escalating …
26 January 2017
New toolkit to create digital government services
The UK's Government Digital Service has launched a service toolkit that aims to be a one stop shop for service design resources (reports PublicTechnology). The toolkit is a single page on GOV.UK that provides links to …
19 January 2017
Social science must return to qualitative research to understand social and political shifts
Social science has become increasingly beholden to analysis derived from big data: large numerical sets analysed computationally, write Pamela Prickett and Elaine Howard Ecklund of Rice University. This, they say, "has brought us much insight …
19 January 2017
Don Norman on what Apple, Google and Tesla get wrong
Don Norman is a technological optimist. The author of The Design of Everyday Things and head of UC San Diego's Design Lab believes that artificial intelligence might only take the worst parts of our jobs, …
19 January 2017
[Report] Consuming Differently, Consuming Sustainably: Behavioural Insights for Policymaking
The objective of this report, published by the United Nations Environment Programme (UNEP) is to shed light on opportunities to strengthen the effectiveness of policies for sustainable consumption in both developed and developing countries. The …
19 January 2017
[Report] The truth about online consumers
During 2016, KPMG conducted an international study on consumer behaviors and preferences related to online shopping. The research was largely based on an online survey of 18,430 consumers living in more than 50 countries. The …
15 January 2017
Putting the “intelligent” machine in its place
It's rare for a data scientist to be so reflective and critical on the limitations (and therefore the real opportunities) of their discipline, as Katherine Bailey has managed in a short article on Techcrunch. Recent …
14 January 2017
Nissan turns to ethnographic research to inform the design of new models
During the futurist panel at the 2017 Automotive News World Congress, Rachel Nguyen, executive director of Nissan’s Future Lab, said understanding what the consumer wants will help brands define their experience. One method Nissan utilizes: …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

29 August 2016
Experientia discussing ethnography and patient-centricity at EPIC 2016

This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]

See all articles