Below a selection of pieces from The Guardian’s sustainable living hub:
The power of behavioural design: looking beyond nudging
Christoph Burmester – 10 September 2013
Beyond nudging lies the world of applied behavioural science or, alternatively, the domain of behavioural design. Combining behavioural science with sustainable design could be a powerful game changer in shifting consumer behaviour.
Beyond farmers markets: can food entrepreneurs boost buying local?
Sarah Shemkus – 11 September 2013
Startups and nonprofits are working to better connect smaller farms with consumers – beyond the farmers market – to give local produce a boost.
Do businesses care about sustainable behaviour change?
John Drummond – 18 September 2013
New survey shows majority of businesses are taking behaviour change seriously but there are still misaligned priorities and a lack of top level engagement.
Prosperity with less: what would a responsible economy look like?
Yvon Chouinard – 4 October 2013
The founder of Patagonia Inc discusses the value of the simple life, and growing an economy based on buying less, not more.
Using innovation to shift behavior from consumption to conservation
Anna M. Clark – 14 October 2013
Brands have the potential to generate consumer movements that could progress sustainable living. But are they using their power and can they really turn consumers into collaborators?
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The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]
This week Experientia joins our colleagues and peers in Minneapolis at EPIC 2016, the premier international gathering on ethnography and design in industry. The theme for the conference this year is Pathmaking, emphasizing the power of ethnography to create transformative innovation, growth and strategic success for companies, industries and communities. On the second day of […]
Can behavioral change address local energy issues, raise people’s awareness energy consumption issues, and directly support non-profit organizations at the same time? With the Nice pilot of the CITYOPT project, we have seen strong suggestions that it can. It also suggests that the sense of belonging to a local community is a strong motivation for […]
Patient-centricity is one of the defining issues facing clinical trials in the pharma industry. The past few years have seen a growing awareness by pharmaceutical companies of the importance of patient-centricity – but they have also illustrated that not everyone is clear on just what patient-centricity is, or how to achieve it. After using UX […]
Every year, the Energy-efficient Buildings (EeB) Public Private Partnership (PPP) publishes the EeB PPP project review – a round-up of energy-efficiency projects that have been co-funded by two European Commission schemes. This year, the print and digital booklet design was done by Experientia, in particular by our talented visual and interaction designer Dohun Jang. Experientia […]
One of the things we do here at Experientia that really sets us apart from other UX agencies is behavioral modeling. Our cognitive and behavioral models go beyond the standard customer journeys and personas (both useful tools, and often preliminary steps to behavioral modeling) to create frameworks that can be used to make people more […]