29 September 2005

The 10 faces of innovation [Fast company]

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Fast company published a long excerpt from the new book The Ten Faces of Innovation, written by (IDEO’s) Tom Kelley with Jonathan Littman and to be published October 18 by Currency Books, a division of Random House Inc.

“At Ideo, we’ve developed 10 people-centric tools, talents, or personas for innovation. Although the list does not presume to be comprehensive, it does aspire to expand your repertoire. We’ve found that adopting one or more of these roles can help teams express a different point of view and create a broader range of innovative solutions.”

“And by adopting some of these innovation personas, you’ll have a chance to put the devil’s advocate in his place. So when someone says, “Let me play devil’s advocate for a minute” and starts to smother a fragile new idea, someone else in the room may be emboldened to speak up and say, “Let me be an anthropologist for a moment, because I personally have watched our customers suffering silently with this issue for months, and this new idea just might help them.”

Read full excerpt

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