25 January 2011

The ABC of behavioural change

Be the first to share

abc
Jodie Moule, a psychologist and co-founder & director of Symplicit, an experience design consultancy based in Australia, describes on Johnny Holland what it takes to change someone’s behaviour.

“Design has always facilitated change in behaviour, especially in the area of technology, but it seems lately that design for behaviour change is in the forefront of people’s awareness. Part of the challenge is understanding what actually influences someone to change their behaviour in the first place.

As experience design researchers we quite often focus on what people do, and why they do it, so we can incrementally design better products, services and systems to ultimately improve the customer perception of a client’s brand. However, one of the most important things we need to be mindful of when designing for behaviour change is that we must also focus on the ‘future’ view of how we want people to behave with what we create. We need to consider the end-state behaviour ideals that we are aiming for when we are designing.”

Read article

Be the first to share
6 June 2017
First issue of Behavioural Public Policy now available for free online
Behavioural Public Policy is an interdisciplinary and international peer-reviewed journal devoted to behavioural research and its relevance to public policy. The study of human behaviour has recently taken on growing importance within many disciplinary specialties …
31 May 2017
IoT seeks to remake the fundamentals of our everyday lives
Murray Goulden writes in The Conversation that smart homes, wearables and the Internet of Things are indicative of the development of an entire class of technologies seeking to remake the fundamentals of our everyday lives. These …
30 May 2017
Nesta, the UK’s innovation foundation, planning to embark in Turin, Italy
Today the print edition of the Italian newspaper Repubblica published an article (not yet available online) with the title "Nesta, i campioni dell’innovazione puntano su Torino". Below is the English translation (with English-language links added …
13 April 2017
How Silicon Valley is (ab)using behavioral science and nudging
In an extensive review of The Undoing Project: A Friendship That Changed Our Minds, the book by Michael Lewis on the psychologists Daniel Kahneman and Amos Tversky, Tamsin Shaw provides a deeper criticism of the …
11 April 2017
[Book] Designing User Interfaces for an Aging Population: Towards Universal Design
Designing User Interfaces for an Aging Population: Towards Universal Design By Jeff Johnson and Kate Finn Morgan Kaufmann Publishers, March 2017 258 pages > First chapter Designing User Interfaces for an Aging Population: Towards Universal Design presents age-friendly design guidelines …
8 April 2017
Jeremy Myerson on how social challenges can catalyse design-led innovation in industry
In this recent talk at the RCA in London, writer and academic Jeremy Myerson explores how social challenges can catalyse design-led innovation in industry. Rather than seeing such issues as ageing populations, growing healthcare needs …
5 April 2017
[Book chapter] Behavioral economics and health
Behavioral Economics and Health Judd B. Kessler and C. Yiwei Zhang Oxford Textbook of Public Health 2014 Behavioral Economics combines the insights of Economics and Psychology to identify how individuals deviate from the standard assumptions of economic theory and …
31 March 2017
PewResearch on the future of free speech, trolls, anonymity and fake news online
To illuminate current attitudes about the potential impacts of online social interaction over the next decade, Pew Research Center and Elon University’s Imagining the Internet Center conducted a large-scale canvassing of technology experts, scholars, corporate …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

31 March 2017
Experientia guide to Milan Design Week 2017

It’s that time of year again – Milan’s don’t-miss event for the design community is here. If you’re looking to get inspired at Milan Design Week, then check out our top picks for the latest edition, from Experientia’s designers, strategists and partners. Milan might be best known for its busy streets, traditional cafés and world […]

12 January 2017
Experientia’s CITYOPT project awarded prestigious French award for its sustainable development design

Following the 2016 Smart Innovation Award at “FIMBACTE Trophées du Cadre de vie”, the CITYOPT project has once again been recognized, this time in the prestigious French design competition: “Observeur du Design 2017”, in the Service Design category. In June 2016, CITYOPT won the first stage of the Observeur du Design. Now the project has […]

1 December 2016
More on upcoming conference on design & sustainable innovation for smart cities

Last month Putting People First announced the upcoming conference on design & sustainable innovation for smart cities in Nice France. Meanwhile we are pleased to announce the full event agenda (see below). This event will feature professionals from leading research institutes and industry gathering to present key initiatives which combine Energy Efficiency and Service Design […]

29 October 2016
Upcoming conference on design & sustainable innovation for smart cities

Invitation to the International Conference on Design & Sustainable Innovation for SmartCities Nice (France) 8 December 2016 On the 8th December 2016, the CITYOPT project will host an international conference on Design and sustainable innovation for SmartCities, at the Centre Universitaire Méditerranéen, France. An open invitation to attend is offered to people and organisations who […]

28 October 2016
Experientia’s President, Michele Visciòla, panel judge for MacArthur Foundation’s “100&Change” competition

The 100&Change is an international competition and a landmark opportunity for thinkers and designers to tackle critical challenges affecting the world. Michele Visciòla will be one of the panel of expert judges who will select which project is worthy of the $100 million grant. 100&Change is the MacArthur Foundation competition – launched this year for […]

5 September 2016
Great engine, but the fuel seems poor. Discussing insight development in corporate marketing

The September issue of the Harvard Business Review (HBR) contains a lengthy essay, entitled Building an Insights Engine, on how Unilever has created the organizational capabilities to “transform data into insights about consumers’ motivations and to turn those insights into strategy.” The article was written by Frank van den Driest and Keith Weed of a […]

See all articles